Copywriters Podcast

Ted Nicholas: You can go broke selling people what they need. But you can make a fortune selling people what they want. What did he mean? How do we apply this into what we do as direct marketers? But ...

17 Sep 201825min

Dr. Henry Heimlich story. When I first heard about this, what prompted me to research it more and get all the details? Insatiable curiosity. What insatiable curiosity is, and why it’s so important fo...

9 Sep 201834min

What a songwriting teacher says about how much writers hate to rewrite. It’s not just songwriters. And this reluctance is probably one of the biggest, if not the biggest, copywriters never make it to ...

3 Sep 201826min

We had Joshua Killingsworth on a few weeks ago, when he talked about how his divorce and child-custody requirements virtually “forced” him to move quickly from another business to copywriting. We got ...

27 Aug 201837min

Justin Goff has created from scratch three multi-million dollar direct response companies. His last one was a supplement company that him and his partners scaled from 0 to 23 million in sales in just...

20 Aug 201828min

Justin Goff has created from scratch three multi-million dollar direct response companies. His last one was a supplement company that him and his partners scaled from 0->23 million in sales in just u...

13 Aug 201828min

On today’s show, we’ll pick up where we left off last week. Friend requested I give a talk to his group of copywriters and business owners. One of the copywriters in the group asked me: what does it t...

6 Aug 201826min

A friend requested I give a talk to his group of copywriters and business owners. One of the copywriters in the group asked me: what does it take for a copywriter to go from “good” to great? And what ...

30 Juli 201834min