Episode 002 - Laziness Headlines
In the late 1970s, famous copywriter Joe Karbo rocked the direct marketing world with his full-page newspaper ads. The headline was: “The Lazy Man’s Way To Riches.” Many people thought this was revolu...
2 Maj 201723min
Episode 001 - Curiosity Headlines
There’s nothing quite like watching little kids staring at wrapped-up presents under the Christmas tree. They’re so excited. They know they’re supposed to wait until Christmas to open the presents, bu...
1 Maj 201725min
Episode 000 - Introduction
David Garfinkel, the World's Greatest Copywriting Coach, has started a new podcast. What's it all about? Listen to find outDownload.
30 Apr 201732min
