Copywriters Podcast

With a few years of success under my belt as a copywriter, I started to notice there were two types of clients who were approaching me. The first kind of client was way better at what they did than th...

15 Okt 201733min

Whenever you look at a bestselling book by a celebrity or a politician, the chances are better than good the so-called "author" didn't actually write it. A ghostwriter did. Good ghostwriters command f...

8 Okt 201731min

People always ask me, what's the difference between "copy" and "branding." My answer is: There's no difference between copy and good branding. It's copy and bad branding that are so different. Here is...

1 Okt 201732min

Mike Shreeve joins us again to discuss what works (and what doesn't) when it comes to Facebook advertising. Topics covered include: - Could you take a few minutes to describe the Facebook ad landscap...

25 Sep 201739min

Mike Shreeve is the man behind the curtain for a lot of successful people. He joins us this week to discuss how to stop chasing clients, and instead, get them chasing you. Here are just a few of the t...

17 Sep 201735min

When I first started writing copy, it looked so easy. I had been an award-winning journalist and had nabbed the San Francisco Bureau Chief job for a large news organization. I thought it would be bre...

11 Sep 201736min

You can improve the persuasiveness of your copy by using hypnotic language. This episode shows you how. About 10 years ago, I took a series of seminars on how to sell from the platform when you're giv...

3 Sep 201736min

What if you have some copy and you'd like it to convert better? In this episode, David shares some closely-guarded secrets on how the pro's do that. Let's say I could show you a very special slot mach...

27 Aug 201731min