Why You Need An Imaginary Friend
Do you have an imaginary friend? Whether you do or not, today we’re going to talk about why a particular imaginary friend can solve one of the biggest problems copywriters are having today. And that...
8 Dec 202529min
Why You Should Start Writing BEFORE You're “Ready”
Ever spend hours, just waiting for the “perfect time” to start writing? Maybe first you decide to do a guided visualization. Or answer a few emails. Could be that there’s that perfect song that alway...
1 Dec 202531min
AI Finds Buried Treasure, With Cath Reohorn
What if you found you were sitting on tons of money that you didn’t even know about? It sounds like the beginning of a new Netflix series, right? But this happened in real life to our returning cham...
24 Nov 202533min
Primal Intelligence and Storytelling, With Dr. Angus Fletcher
Our very special guest today is Angus Fletcher, professor of story science at Ohio State’s Project Narrative. His research has been called “life-changing” by Brené Brown and “mind blowing” by Malcolm ...
17 Nov 202530min
Easy Way To Create Great Sales Stories, With Tom Ruwitch
A lot of people struggle with email marketing. Today’s special guest, Tom Ruwitch, has been at it for a quarter of a century… and he’s discovered some pretty interesting things about using stories to ...
10 Nov 202531min
AI: The Bigger Picture, with Sam Woods
As we record this in mid-October, the world has without a doubt gone absolutely bonkers over AI. People are making all kinds of extreme predictions: Some see a heaven on Earth in a future with AI, an...
3 Nov 202533min
Secrets of Coaching Copywriters, With Matthew Volkwyn
Our guest today does something I’ve been looking for in a guest on this podcast for a long time–he helps beginning copywriters get started and become success. Matthew Volkwyn is a coach, copywriter, ...
27 Okt 202537min
The Missing Piece in Copy Brainstorming
Have you ever been in a meeting where people are brainstorming ideas, and each idea is more idiotic and off-target than the last one? It has happened to all of us. And if you’re an experienced copyw...
20 Okt 202529min
