creativeBTS
Every week, go behind the scenes with marketing and creative leaders. This podcast will go deep into the process of how great marketing campaigns and creative projects are taken from idea to launch. You’ll learn how different companies develop their strategies, manage their processes, structure their teams, collaborate with stakeholders, and which tools they use to make it all happen. Host Brian Bosché, Co-founder of Slope, a creative agency turned software company that was acquired by Smartsheet, investigates how teams and individuals harness creativity to deliver real-world value.

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Christina Garnett on Marketing Twitter and Social Media Communities

Christina Garnett on Marketing Twitter and Social Media Communities

Christina Garnett is a Strategist with courses about social media on Hubspot Academy and work featured in the Next Web, The Startup, and Better Marketing. Christina's tweet encouraging people to join ...

8 Dec 202048min

Johnas Street, Sr. Global Social Media Manager at Cadence, on creativity in B2B social media

Johnas Street, Sr. Global Social Media Manager at Cadence, on creativity in B2B social media

Johnas Street is a Sr. Global Social Media Manager at Cadence Design Systems, a company with over 7,000 employees that enables electronic systems and semiconductor companies to create innovative produ...

19 Nov 202032min

Caroline Murray on creating engaging ads for car dealerships

Caroline Murray on creating engaging ads for car dealerships

Caroline Murray is a Performance Manager at Dealer OMG, an online marketing agency with a focus on advertising for car dealerships. Caroline works with car dealerships around the country to create hyp...

29 Okt 202040min

Rudy Willingham on showcasing creativity through personal projects

Rudy Willingham on showcasing creativity through personal projects

Rudy Willingham runs an agency with a focus on making ads people want to see, not have to see, and previously worked at WONGDOODY and DNA in Seattle. Rudy's creative work has been featured on ESPN, NB...

15 Okt 202030min

Nik Conklin, Head of Content at :betr, on scaling content production as a small team

Nik Conklin, Head of Content at :betr, on scaling content production as a small team

Nik Conklin is the Head of Content at :betr, a media company with the mission to give people experiences that make them think, celebrate, embody and dream of a more positive world around them. Nik was...

8 Okt 202051min

Paul Bae, Director of Social for the OKC Thunder, on growing a social team

Paul Bae, Director of Social for the OKC Thunder, on growing a social team

Paul Bae is the Director of Social Media for the Oklahoma City Thunder, a professional basketball team in the NBA. Paul has previously worked in a number of different industries outside sports as well...

17 Sep 202055min

Alexis Robinson, Owner of One Brand Agency, on building brands for athletes

Alexis Robinson, Owner of One Brand Agency, on building brands for athletes

Alexis Robinson is the owner of One Brand Agency, a brand management agency that focuses on building brands for athletes and influencers. Brian and Alexis go behind the scenes to talk about athlete br...

10 Sep 202051min

Mo Mooncey "The Hoop Genius", Sky Sports NBA Presenter, on building your audience as a content creator

Mo Mooncey "The Hoop Genius", Sky Sports NBA Presenter, on building your audience as a content creator

Mo Mooncey, aka "The Hoop Genius", is an NBA Analyst and Presenter at Sky Sports in London. Mo is also the Founder of Hoop Genius, a popular basketball YouTube channel and podcast in the UK. Mo went f...

2 Sep 202047min

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