We've Officially Reached The OTT Tipping Point
It's happened — more people are watching streaming video (OTT/CTV) than broadcast TV. What does that mean for advertisers? Shannon and Krystal discuss the tipping point, how advertisers should be thin...
13 Feb 202525min
Tip Tuesday: Why The Consumer Should Be The Center Of Your Marketing Message
Happy Tip Tuesday! This week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant at FDS, about the importance of consumer-centered marketing. Read Federated Digital Solution...
11 Feb 20252min
Tip Tuesday: The Importance Of Mapping Out Consumer Touchpoints
This week for Tip Tuesday, Shannon shares a tip from Heather Riley, director of the campaign team, about how and why businesses should map out consumer touchpoints in their digital marketing strategy....
4 Feb 20252min
Tip Tuesday: Maximize Your ROI With Targeted Display Ads
Happy Tip Tuesday! This week, Shannon shares a tip from Emily Wideman, regional sales manager at FDS, about how and why targeted display ads are so effective at driving revenue. Read Federated Digital...
28 Jan 20252min
Gordon Borrell Shares Advertising Trends For 2025
Wondering what other businesses are thinking about when it comes to marketing and advertising in 2025? Shannon Allen sits down with Gordon Borrell, CEO of Borrell Associates, to talk about advertising...
23 Jan 202535min
Tip Tuesday: Use This To Jumpstart Your Brainstorming Session
Happy Tip Tuesday! This week, Krystal Vivian shares a tip about how to make your brainstorming sessions faster and more effective. Read Federated Digital Solutions' blog Federated Digital Solutions on...
21 Jan 20253min
Tip Tuesday: Every Business Needs This In Their 2025 Digital Marketing Strategy
Happy Tip Tuesday! This week, Shannon shares a tip from Lisa Sikkema, regional sales manager at FDS, about the one tactic that every business needs to include in their digital marketing strategy for 2...
14 Jan 20252min
The Best Episodes of 2024
Welcome to 2025! As we get started on an exciting new year, Shannon and Krystal look back at some of our favorite episodes of 2024 and the key takeways from each that will be even more relevant going ...
9 Jan 202527min
