Digital Marketing ROWhy?

Digital Marketing ROWhy?

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?

Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.

With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.

Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.

Federated Digital Solutions

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Avsnitt(100)

 37% of Consumers Are Starting Searches on AI. Is Your Business Showing Up?

37% of Consumers Are Starting Searches on AI. Is Your Business Showing Up?

37% of consumers are now starting their searches on AI tools like ChatGPT, Perplexity, and Gemini instead of Google — and that number has doubled in less than a year. So what does that mean for your b...

25 Juni 36min

Mid-Year 2026 Marketing Check-In: What's Working and What's Changing for the Rest of the Year

Mid-Year 2026 Marketing Check-In: What's Working and What's Changing for the Rest of the Year

We're halfway through 2026. Gas prices jumped 76%, inflation hit its highest rate since May 2023, and consumer spending is splitting in half — with lower and middle-income households pulling back whil...

11 Juni 22min

Netflix Said It Would Never Run Ads. Now 190 Million People Are Watching Them.

Netflix Said It Would Never Run Ads. Now 190 Million People Are Watching Them.

Netflix spent over a decade telling the world it would never run ads. Then it did — and in less than three years, 190 million people a month are watching them. In this episode, Shannon and Krystal bre...

4 Juni 24min

REPLAY: The 2026 Digital Marketing Landscape: AI Search, Connected TV, and Privacy-First Targeting

REPLAY: The 2026 Digital Marketing Landscape: AI Search, Connected TV, and Privacy-First Targeting

This is a replay of the podcast from Nov. 20, 2025. The digital marketing landscape is shifting faster than ever, and 2026 will separate businesses that adapt from those left behind. In this episode, ...

14 Maj 31min

AI Didn't Kill Paid Search. It Made It More Valuable.

AI Didn't Kill Paid Search. It Made It More Valuable.

AI didn't kill paid search. It actually made it more valuable — and most business owners don't know that yet. In this episode, Shannon and Krystal break down what's really happening with search in 202...

23 Apr 17min

Cable Is Losing 3,500 Customers a Day. Is Your Marketing Budget Keeping Up?

Cable Is Losing 3,500 Customers a Day. Is Your Marketing Budget Keeping Up?

Cable is losing 3,500 customers a day — and if your ad budget hasn't moved with the audience, you're already behind. In this episode, Shannon and Krystal break down where TV viewership actually stands...

9 Apr 25min

How Your Business Listings Could Be Costing You $21,000 a Year

How Your Business Listings Could Be Costing You $21,000 a Year

Your business listings could be losing you $21,000 a year — and you might not even know it's wrong. In this episode, Krystal Vivian sits down with FDS Social Media Specialist and Location Concierge ex...

27 Mars 25min

Location Intelligence: The Tool That Turns Foot Traffic Into Strategy

Location Intelligence: The Tool That Turns Foot Traffic Into Strategy

What if you could see exactly how many people walked into your competitor's location last month — and where they came from? Your customers are telling you something every time they walk through your d...

12 Mars 17min

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