Live Sports Moved to Streaming (And Your Ad Budget Should Too)
Live sports used to be the one thing keeping cable alive. Not anymore. In this episode, Shannon and Krystal discuss why streaming platforms now own live sports—and what that means for your advertising...
26 Feb 18min
The Great TV Shift: Why Cable & Broadcast Are Losing the War
Cable and broadcast TV aren't just declining—they're collapsing. Streaming has officially taken over, hitting an all-time record while cable dropped to its lowest viewership ever. If your video advert...
12 Feb 19min
AI Search Is Killing Organic Traffic: Here's How to Show Up in ChatGPT Instead
Organic search traffic is down 25% and 60% of searches now end without anyone clicking to a website. AI is answering questions directly on Google, ChatGPT, Claude, and other platforms. What does that ...
2 Feb 26min
Digital Marketing Strategy 2026: CTV, AI Search, and ROI Tracking
The digital marketing landscape is undergoing its biggest transformation yet, and 2026 is the year businesses need to make critical decisions about where to invest their budgets. Shannon and Krystal b...
15 Jan 46min
2025 In Review: Our Favorite Episodes of Digital Marketing RoWHY?
The year is wrapping up, and Shannon and Krystal are looking back at their favorite podcast episodes of 2025. From balancing work and motherhood with the FDS team to understanding the streaming TV tip...
18 Dec 202517min
Social Media Trends 2026: AI Content, Attention Battles, and Why Followers Don't Matter Anymore
Social media is more crowded than ever, and the rules are changing fast. In this episode, Krystal Vivian takes over the podcast with the FDS social team—Joe Kuharic and Melissa Weirick—to reveal what'...
4 Dec 202533min
The 2026 Digital Marketing Landscape: AI Search, Connected TV, and Privacy-First Targeting
The digital marketing landscape is shifting faster than ever, and 2026 will separate businesses that adapt from those left behind. In this episode, Shannon Allen and Krystal Vivian explore the three c...
20 Nov 202531min
What Your Digital Marketing Agency Isn't Telling You About ROI Reporting
This week Shannon Allen sits down with Krystal Vivian to discuss her new role as Director of Client Services at FDS. In this candid conversation, Krystal reveals what most digital marketing agencies w...
6 Nov 202529min
