The Digital Tipping Point: 2025 Marks The End of Traditional Marketing Dominance
In 2025, the majority of businesses are spending most of their marketing budget on digital marketing rather than traditional channels like TV and radio. In this episode, Shannon and Krystal talk about...
7 Aug 202520min
Tip Tuesday: Why You MUST Meet Your Customers Where They Are
Happy Tip Tuesday! This week, Shannon shares a tip from Megan Stinson, account manager at FDS, about why it's crucial for businesses to meet their customers where they are spending their time. Read Fe...
5 Aug 20253min
Tip Tuesday: The Best Digital Marketing Solution For Small Budgets
Happy Tip Tuesday! Shannon shares a tip this week from Karlie Mandigo, senior account manager, about how you can drive great ROI in your digital marketing campaigns even on a small budget. Read Federa...
29 Juli 20253min
The Evolution of Digital Marketing Reporting (AKA: How To Know Your Marketing Is Working)
In this episode, Shannon and Krystal cover the evolution of digital marketing measurement, going beyond basic metrics like clicks and impressions to reveal what metrics matter to businesses. They talk...
24 Juli 202523min
Tip Tuesday: Why Choosing A Specific Channel For Your Video Campaign Is Hurting Your Results
For Tip Tuesday this week, Shannon shares a tip from Lori Akey, campaign specialist, about why it's more effective to follow your audience rather than choosing a specific TV channel or platform for vi...
22 Juli 20253min
Tip Tuesday: How To Brainstorm Effective Blog Topics
Happy Tip Tuesday! Krystal is in for Shannon this week. She shares a tip from Melissa Weirick, social media specialist, about how any business can brainstorm effective blog topics. Read Federated Digi...
15 Juli 20254min
How To Create Streaming Video Ads That Drive Results
This week, Shannon Allen and Krystal Vivian discuss the art of creating streaming ads for OTT platforms that will capture viewers' attention and drive results. They talk about the fundamental differe...
10 Juli 202521min
Tip Tuesday: Service Industry Businesses Need A Video-First Approach
For Tip Tuesday this week, Shannon shares a tip from Rory Kemerer, senior digital marketing consultant, about why video is especially critical for businesses that offer services. Read Federated Digita...
8 Juli 20253min
