Tip Tuesday: Improve Your Paid Search Ads With Bottom Funnel Keywords
Happy Tip Tuesday! This week, Shannon shares a tip from Heather Riley, Director of the Campaign Team, about the importance of bottom funnel keywords in your search engine marketing campaigns. Read Fed...
20 Maj 20253min
Tip Tuesday: The Keys To Successful Social Media Videos
Happy Tip Tuesday! This week, Krystal Vivian, Director of Social Media and Content Marketing, shares a tip about how to create compelling, engaging and successful social media videos. Read Federated D...
13 Maj 20254min
How AI Search Results Are Impacting Paid Search Ads
Search engine results pages are now showing AI-generated summaries of search results to help consumers find the answers they're searching for. But how does that impact paid search ads? This week, Shan...
8 Maj 202519min
Tip Tuesday: Why The Research Stage Is So Important
Happy Tip Tuesday! This week, Shannon shares a tip from Lisa Sikkema, regional sales manager, about why the research stage of the consumer journey is so important — and how to make sure your marketing...
6 Maj 20253min
Tip Tuesday: Matching Your Marketing Budget To Consumer Behavior
Happy Tip Tuesday! This week, Shannon shares her own tip about how to tell if your marketing budget is being invested appropriately to match consumer behavior. Read Federated Digital Solutions' blog F...
29 Apr 20254min
Practical Uses For AI In Marketing and Business
Everyone's talking about artificial intelligence — but are these AI tools really worth the time and effort it takes to learn them? What tools are useful? What are the legal ramifications? Will they he...
24 Apr 202522min
Tip Tuesday: Blogs Are The Unsung Heroes Of The Research Phase
Happy Tip Tuesday! This week, Shannon shares a tip from Joe Kuharic, a social media specialist at FDS, about the unsung hero of the research phase of the consumer journey: blogs. Read Federated Digita...
22 Apr 20254min
Tip Tuesday: The Importance Of Tracking Engagement Metrics On OTT Ads
Happy Tip Tuesday! This week, Shannon shares a tip from Megan Stinson, campaign specialist, about the valuable insights you can get when you track engagement metrics alongside conversions.. Read Feder...
15 Apr 20254min
