eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Using Product Discovery to Create a Better Shopping Experience and Drive Growth with Next’s Jay O’Neill

Using Product Discovery to Create a Better Shopping Experience and Drive Growth with Next’s Jay O’Neill

Jay O’Neill was Product Manager of Product Discovery at Next, one of the UK’s most successful high street retailers focused on fashion and homewares. Jay specialises in growth through digital marketin...

21 Sep 34min

How Clothes Doctor Is Growing with Smarter Subscriptions, AI, and Sustainability

How Clothes Doctor Is Growing with Smarter Subscriptions, AI, and Sustainability

Janis Thomas is the CMO at Clothes Doctor, a fast-growing UK clothing-care brand selling premium laundry and fabric-care products. Founded in 2017, they are now a 7 figure business selling via wholesa...

14 Sep 31min

How Products Get to Market Faster – and How AI helps Shoppers Find Them

How Products Get to Market Faster – and How AI helps Shoppers Find Them

Mark Howell is the Director Retailers EMEA at Rithum, where they help the world’s leading brands and retailers list, market, fulfill, and optimise products across every major commerce channel – from c...

7 Sep 39min

How BLD BRO Built a Fast-Growing DTC Brand with Shopify, Amazon and Community

How BLD BRO Built a Fast-Growing DTC Brand with Shopify, Amazon and Community

Tariq Kazemi is the co-founder and CEO at BLD BRO, a British skincare brand championing “bald confidence”. Founded in 2021, they did £3.5million last year and are growing fast via their Shopify store ...

31 Aug 33min

WWYD if you were CFO at a Fast-Growing DTC Brand? – with Dan Major

WWYD if you were CFO at a Fast-Growing DTC Brand? – with Dan Major

Dan Major is a Fractional CFO for DTC fashion, footwear, and beauty brands. Focused on scaling profitability by unlocking margin and freeing up cash for ads and stock.  In this WWYD episode, Dan walks...

24 Aug 34min

How &Sons Built an 8-Figure Menswear Brand Through Community

How &Sons Built an 8-Figure Menswear Brand Through Community

James Cowdale is the co-owner and marketing director at &Sons, a fashion BCorp brand selling vintage style clothing, primarily menswear. Founded in 2016 they now sell via their Shopify site, 2 stores ...

17 Aug 34min

Building a Purpose-Driven Brand to £15m: How Asket Scaled Without Chasing Trends

Building a Purpose-Driven Brand to £15m: How Asket Scaled Without Chasing Trends

Jonatan Ehn is the Chief Commercial Officer at Asket, a fashion brand that doesn’t think of itself as a fashion brand. With the goal to liberate daily life from clutter and excess. Their men’s and wom...

10 Aug 32min

Calla Shoes’ Winning Formula: SEO, Customer Feedback, and Strategic Partnerships

Calla Shoes’ Winning Formula: SEO, Customer Feedback, and Strategic Partnerships

Jennifer Bailey is the CEO Founder at Calla Shoes, sellers of women's shoes for bunions, wide feet and problem feet. Founded in 2016 they now sell via their Shopify store and are on track for £2millio...

3 Aug 37min

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