From Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman Petrochenkov
Roman Petrochenkov is the Head of Growth & Media Analytics at Carwow, so yes we’re going to be getting DEEP into tracking, attribution and all that juicy stuff. Carwow has grown from a review site, to...
26 Jan 36min
What Would You Do About AI Search in eCommerce? – with Miracle Inameti-Archibong
Miracle Inameti-Archibong is an online marketer who’s been deep in SEO since 2010. Now working at a very large UK retailer, after stints in other verticals and agency side. In this WWYD episode, Mira...
19 Jan 38min
The Xero Shoes 10x Growth Story with Steven Sashen
Steven Sashen is the co-founder and Chief Barefoot Officer of Xero Shoes. Selling via their international Shopify stores, Amazon, and wholesale. They launched in November 2009 and in 2024 did just und...
12 Jan 40min
The Trust-First Approach Behind Carter Eve Jewelry’s Rapid Rise
Carter Eve is the founder and designer at Carter Eve Jewelry, a brand committed to sustainability and ethical practices creating delicate fine jewelry and distinctive designs. Founded in 2020 they now...
5 Jan 25min
The Cards2Cash Growth Story: SEO, Payments & Smart Scaling – with Caleb Slater
Caleb Slater is the managing director at Cards2Cash a platform enabling customers to sell unwanted gift cards. Founded in 2022 (when Caleb was just 16) it operates on a custom website, has recently ex...
29 Dec 202526min
eCommerce Meets High Street: How Wardrobe at The Cross Wins with Personalization and Trust, with Hilary Large
Hilary Large is the owner at Wardrobe at The Cross, a women’s fashion boutique. Launched in 2023, they sell via their physical high street store, and via their Shopify website and have already built t...
22 Dec 202531min
How Flare Audio Survived Meta Ad Chaos and Still Grew to £5M+
Davies Roberts is co-CEO and co-founder of Flare Audio, the sound technology company who retail headphones, earplugs, and ear tools. Founded in 2010 they now sell globally via their Shopify store, Ama...
15 Dec 202544min
Behind Dorwest’s Success: Trust, Systems, and a Smarter Way to Scale Online
Ben Boughton-White is the Operations Director at Dorwest, experts in herbal pet care since 1948. Selling globally via wholesale, marketplaces, Crufts! and their own Shopify store, they now do over 50,...
8 Dec 202534min
