eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Want an easy way to work out how sustainable your products are?

Want an easy way to work out how sustainable your products are?

The word “sustainable” gets used LOADS at the moment, we use it a lot on this podcast – BUT what does it actually mean? What does it take to really be sustainable?Today’s guest unveiled software as CE...

28 Feb 202234min

Forbes author Elaine Pofeldt on her new book "Tiny Business, Big Money"

Forbes author Elaine Pofeldt on her new book "Tiny Business, Big Money"

Elaine Pofeldt is a journalist who has contributed to Forbes.com, CNBC, INC, and Money Magazine among others.Elaine is the author of the brilliant book “Tiny Business, Big Money: Strategies for Creati...

21 Feb 202243min

Sustainability and Community are super-powering Shopify fashion brand Pantee

Sustainability and Community are super-powering Shopify fashion brand Pantee

Katie McCourt is the co-founder of Shopify Fashion store Pantee, a range of sustainable underwear made from deadstock. Launched with a very successful Kickstarter in Nov 2020 they’ve had a phenomenal ...

14 Feb 202234min

Adding second hand market to your site with Kalkidan Legesse founder of Sancho's and Owni

Adding second hand market to your site with Kalkidan Legesse founder of Sancho's and Owni

Kalkidan Legesse is the Managing Director of Sancho’s an ethical and sustainable fashion and lifestyle bricks and clicks boutique. Founded in 2015 they now do 8-1500 orders a month. AND she’s also the...

7 Feb 202239min

Walmart Marketplace how to with Ken & David from Firing the Man

Walmart Marketplace how to with Ken & David from Firing the Man

David Schomer & Ken Wilson are the hosts of the Firing the Man podcast, and founders of multiple 6 and 7 figure eCommerce businesses. Over the last year they've had great success launching their produ...

31 Jan 202237min

eCommerce Sustainability means eCommerce success with Adam Bastock

eCommerce Sustainability means eCommerce success with Adam Bastock

Yes, we're getting DEEP into eCommerce sustainability.Adam Bastock is the founder of Small99 who provide practical guidance to Net Zero for small business owners. He’s on a mission to guide 1 million ...

27 Jan 202237min

Tap into a market worth $8trillion a year with Mike Adams from Enable All

Tap into a market worth $8trillion a year with Mike Adams from Enable All

Mike Adams is the CEO of Purple, an organisation changing the disability conversation with businesses and disabled people. He’s been listed on the Shaw Trust #DisabilityPower100 list as one of the mos...

24 Jan 202230min

eCommerce Experts Mashup inc Magento, Shopware, Sue Monhait & Arlen Robinson

eCommerce Experts Mashup inc Magento, Shopware, Sue Monhait & Arlen Robinson

One of our famous expert mash-up episodes! Each of our guests has been asked for their top tip for eCommerce Success in 2022. We've been doing these episodes every January since we started - and this ...

20 Jan 202239min

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