eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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How to REALLY connect with your customers using Klaviyo with Leane Tilley from Kineta Tea

How to REALLY connect with your customers using Klaviyo with Leane Tilley from Kineta Tea

Leane Tilley is a qualified tea sommelier and master herbalist and founder of Kineta. Pre-pandemic sales were evenly split selling wholesale to retailers in the UK, exporting, and selling DTC via thei...

18 Okt 202132min

eCommerce Operations improvements are ALL about enabling growth with Lovepop's Dan Nephew

eCommerce Operations improvements are ALL about enabling growth with Lovepop's Dan Nephew

Dan Nephew is the Director of Systems and Operations at Lovepop, a bricks and clicks seller of magical pop-up greetings cards. Founded in 2014, they gained Shark Tank investment in 2015 and last year ...

11 Okt 202132min

How to do £180,000 in year 1 on WooCommerce with Martin Thornalley from Red Rock Games

How to do £180,000 in year 1 on WooCommerce with Martin Thornalley from Red Rock Games

Martin Thornalley is the founder of Red Rock Games. A retailer of board and card games he founded in October 2020. Nearly 12 months in they are anticipating sales of £180k in the first year. Martin's ...

4 Okt 202134min

YouTube and data-based optimisation are crucial to get to 9,000+ orders per month Nick Ernst from Snap Supply

YouTube and data-based optimisation are crucial to get to 9,000+ orders per month Nick Ernst from Snap Supply

Nick Ernst is the co-founder at Snap Supply, an appliance replacement parts specialist who serve the consumer and wholesale markets. Founded in Oct 2017, they are now doing over 9,000 orders per month...

27 Sep 202129min

'Adapt or Die: Your Survival Guide to Modern Warehouse Automation' aka increase your backend ROI

'Adapt or Die: Your Survival Guide to Modern Warehouse Automation' aka increase your backend ROI

Jeremy Bodenhamer is the author of Amazon bestseller “Adapt or Die: Your Survival Guide to Modern Warehouse Automation” and the CEO of ShipHawk.Get all the links and resources we mention at eCommerceM...

20 Sep 202134min

Running a lean organic-growth business with 30% annual growth with Andrew Lees of Grassracks

Running a lean organic-growth business with 30% annual growth with Andrew Lees of Grassracks

Andrew Lees is the co-founder at Grassracks and an ex-aerospace engineer who’s turned his hand to creating a line of bamboo board, bike and ski racks. Founded in 2012, they are now doing $200k a year,...

13 Sep 202132min

Building a successful relationship with your Ad Agency, inc behind the scenes of our Summit

Building a successful relationship with your Ad Agency, inc behind the scenes of our Summit

Becky Hopkin is the managing director of our favourite ad agency Digital Gearbox. With her team of Google and Facebook Ad specialists, Becky drives sales to many eCommerce brands AND ran the advertisi...

6 Sep 202144min

Side hustle to 150% profitable growth with a team of 3, how did Eliska from Sparkle Moments do it?

Side hustle to 150% profitable growth with a team of 3, how did Eliska from Sparkle Moments do it?

Eliska Krajickova is the founder of Sparkle Moments. A Czech Republic minimalist jewelry brand founded in 2018 it is now on track for £80k this year, with growth at 150% YoY.She shares some brilliant ...

30 Aug 202133min

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