eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Next level fashion sustainability to satisfy a $120bn opportunity with Camilla Olson

Next level fashion sustainability to satisfy a $120bn opportunity with Camilla Olson

Camilla was a VC in the ’80s, then she founded two predictive modelling companies in biopharma (one with a $95M buyout one year after launch, and the other is the basis of CERTARA which IPO’d again De...

28 Juni 202136min

Side Hustle into a 1,000+ monthly subscription service with Jessica Principe from All Girl Shave Club

Side Hustle into a 1,000+ monthly subscription service with Jessica Principe from All Girl Shave Club

Jessica Principe is the founder of All Girl Shave Club, a razor subscription service for women. Founded in 2016 they now serve 1,000s of women across north America every month. We discuss launching, a...

21 Juni 202130min

Grow to £4m a year via international marketplaces and Magento with Trevor Ginn from Hello Baby Direct

Grow to £4m a year via international marketplaces and Magento with Trevor Ginn from Hello Baby Direct

Trevor Ginn is the founder of Hello Baby Direct. Founded in 2011 they sell via over 20 channels globally and achieve over £4m a year in sales. We talk about how he's done this on his own, recent decis...

14 Juni 202133min

Covid 12 months on with Ian Leslie from Industry West

Covid 12 months on with Ian Leslie from Industry West

Ian Leslie is the CMO at US homewares brands Industry West and Favor. It all started with Industry West in 2010, and then Favor launched in 2019. Across the 2 brands in Q4 eCommerce sales were 70% up,...

7 Juni 202141min

Top Tips for a Successful eCommerce 2021 with Liat Karpel Gurwicz from Wix

Top Tips for a Successful eCommerce 2021 with Liat Karpel Gurwicz from Wix

Liat Karpel Gurwicz s head of eCommerce Marketing at Wix.com. That means she spends her days attracting more retailers to use Wix to power their online store. To do that she and her team spend a lot o...

31 Maj 202137min

WooCommerce startup Afro Drops' Rollercoaster continues! With Luke Carthy

WooCommerce startup Afro Drops' Rollercoaster continues! With Luke Carthy

This year we’re following a startup from launch through their first 12 monthsIn episode 314 we did our first catch up with Luke and the Afro Drops story, discussing why he started, how he made the ini...

24 Maj 202134min

How to move your bricks and clicks sales online with Vanessa Ungvarsky from Taylor Made Polish

How to move your bricks and clicks sales online with Vanessa Ungvarsky from Taylor Made Polish

Vanessa Ungvarsky is the founder at Taylor Made Polish, founded in late 2016 they’ve had an interesting last 18 months… By the end of 2018 there were doing a stable 6-figure sales a year with growth j...

17 Maj 202133min

DTC expert David Williams on how to plan for eCommerce success

DTC expert David Williams on how to plan for eCommerce success

David Williams has been in eCommerce and retail since the 1990s plotting the growth of DTC brands before the phrase ‘DTC’ was even dreamt up. He’s worked for brands including Charles Tyrwhitt, Bowers ...

10 Maj 202133min

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