eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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How to adapt your payments to increase sales with Jason Butcher CEO of Coinpayments

How to adapt your payments to increase sales with Jason Butcher CEO of Coinpayments

Jason Butcher is a specialist at the forefront of fintech he’s a key advisor to multiple businesses focused on aspects of payment solutions and emerging currencies. His core role as the CEO at Coinpay...

8 Mars 202132min

Search Intent - essential for SEO success? With Halford's Group SEO Manager Kev Wiles

Search Intent - essential for SEO success? With Halford's Group SEO Manager Kev Wiles

Kev Wiles is the Group SEO Manager at Halfords, a UK bricks and clicks retailer specialising in motoring and cycling. Founded in 1892 in 2019 they had revenue over £1.1bn with profits of nearly £60m.G...

1 Mars 202136min

Why team structure was crucial Magento brand Melvin & Hamilton's growth to €7m

Why team structure was crucial Magento brand Melvin & Hamilton's growth to €7m

Nicolas Metzke is the co-founder and CEO at Melvin & Hamilton Digital, a high-end brand selling shoes and accessories. The brand has been around since 1988 and launched online in 2012. The site now se...

22 Feb 202132min

The Top Facebook Ad Strategies for eCommerce in 2021 with Antoine Gagné from J7 Media

The Top Facebook Ad Strategies for eCommerce in 2021 with Antoine Gagné from J7 Media

Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $2m in monthly ad spend. J7 Media specialise in helping DTC brands grow their sales, and ...

15 Feb 202137min

"The Age of Influence" bestselling author Neal Schaffer

"The Age of Influence" bestselling author Neal Schaffer

Neal Schaffer has been deep in the world of Social media for over 10 years, and is an expert on both building your own social influence and leveraging that of others through Influencer marketing campa...

8 Feb 202141min

Luke Carthy launches Afro Drops on WooCommerce. What's the plan for the first 6 months?

Luke Carthy launches Afro Drops on WooCommerce. What's the plan for the first 6 months?

Luke Carthy is a well known eCommerce CRO and SEO specialist, AND now the founder of Afro Drops. We're chatting about how he got to live, why he's not creating his own products, why he chose to launch...

1 Feb 202137min

What is your top tip for growing an eCommerce business in 2021? Our eCommerce Experts discuss

What is your top tip for growing an eCommerce business in 2021? Our eCommerce Experts discuss

Chloe is joined by a host of eCommerce experts to answer the question What is your top tip for growing an eCommerce business in 2021? And there's a lot! Covering LOADS including new customer acquistio...

28 Jan 202134min

How to Double your Sales Every Year with Purelei's John Hagan

How to Double your Sales Every Year with Purelei's John Hagan

John Hagan is Director of Growth at Purelei. It’s a German jewellery brand inspired by Hawaii and founded in 2017 that now an 8 figure brand who aim to double in size every year. In this episode we di...

25 Jan 202142min

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