eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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AI Chatbot Strategy that Delivers with Parts Town’s Paul Hancox

AI Chatbot Strategy that Delivers with Parts Town’s Paul Hancox

Paul Hancox, SVP of eCommerce at Parts Town, a leading distributor of OEM foodservice, HVAC, and residential appliance parts. A predominantly B2B eCommerce business, selling via their custom website, ...

14 Juli 202534min

How Dapper Boi Bootstrapped to $1.3M with Preorders and Viral Content, with Vicky Pasche

How Dapper Boi Bootstrapped to $1.3M with Preorders and Viral Content, with Vicky Pasche

Vicky Pasche is the founder and CEO at Dapper Boi, a gender-less body-inclusive apparel line. Selling via their Shopify store. Founded in 2015 in 2024 they hit $1.36million. Hit PLAY to hear: How on...

7 Juli 202533min

Nip + Fab’s Secrets to Creating Profitable First Orders and Powerful Customer Personas in Beauty eCommerce

Nip + Fab’s Secrets to Creating Profitable First Orders and Powerful Customer Personas in Beauty eCommerce

Frederica Watson is the Head of eCommerce at UK beauty brand Nip + Fab. Founded over 10 years ago, they sell via their Shopify store and wholesale, and the DTC eCommerce site has a 7-figure turnover. ...

30 Juni 202531min

From Local Waste to John Lewis Shelves: The ReBorn Growth Story with Brian Walmsley

From Local Waste to John Lewis Shelves: The ReBorn Growth Story with Brian Walmsley

Brian Walmsley is the founder and CEO at ReBorn, the world’s first homewares brand made entirely from local waste. Founded in 2022 they now sell via wholesale, Amazon, and their Shopify store, and are...

23 Juni 202529min

What 10 Years of Hosting the eCommerce MasterPlan Podcast Taught Me with Chloë Thomas

What 10 Years of Hosting the eCommerce MasterPlan Podcast Taught Me with Chloë Thomas

What 10 Years of Hosting the eCommerce MasterPlan Podcast Taught Me with Chloë Thomas Ten years. 100s of episodes. Thousands of insights. As host of the eCommerce MasterPlan Podcast, Chloë Thomas has ...

16 Juni 202544min

Building a £20 Million Tea Brand: Customer Experience and Growth with Bird & Blends' Mike Turner

Building a £20 Million Tea Brand: Customer Experience and Growth with Bird & Blends' Mike Turner

Mike Turner is the founder and MD of Bird & Blend Tea Co. Developing, producing and selling the UK’s largest range of unique and exciting tea blends. Founded in 2012 Bird & Blend are on track to drive...

9 Juni 202533min

From Lockdown Startup to Global Brand: The Possum Play Approach to eCommerce Expansion

From Lockdown Startup to Global Brand: The Possum Play Approach to eCommerce Expansion

Renee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific...

2 Juni 202529min

How Asan Cup’s Social Sustainability Purpose Boosted eCommerce Sales with Ira Guha

How Asan Cup’s Social Sustainability Purpose Boosted eCommerce Sales with Ira Guha

Ira Guha is the founder at Asan Cup who are on a mission to eradicate period poverty and tampon waste with their innovative reusable menstrual cup. Designed and patented whilst Ira was a graduate stud...

26 Maj 202527min

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