eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Experts View: Most Interesting Thing in eCommerce in 2017: Shopify, Marketplaces, Google, Alexa

Experts View: Most Interesting Thing in eCommerce in 2017: Shopify, Marketplaces, Google, Alexa

Our group of eCommerce experts outline what they each believe was the most interesting thing in eCommerce in 2017 - what do you think? do you agree? or not? either way these will spark some ideas of h...

24 Dec 201721min

PR, Blogging, and Competitions work great for Woocommerce social enterprise Mum's Back

PR, Blogging, and Competitions work great for Woocommerce social enterprise Mum's Back

Sally Bunkham is the founder of Mum’s Back, who sell gift boxes designed for new mums, full of all the yummy things they've not been allowed whilst pregnant. They sell via their own website and on not...

17 Dec 201731min

Launching an eCommerce watch business with Burlingham London - design, export, PR, and Shopify

Launching an eCommerce watch business with Burlingham London - design, export, PR, and Shopify

Geoff Hunt and Henry Waddilove are the co-founders behind Burlingham London Watches, a British watch company selling both men’s and ladies watches inspired by British heritage. They launched in August...

10 Dec 201733min

Launching eCommerce for an established business. Corinne Noca of Slam, and Facebook Live tips

Launching eCommerce for an established business. Corinne Noca of Slam, and Facebook Live tips

Corinne Noca is the eCommerce Manager of Slam, an Italian sportswear brand specilising in sailing apparel and technical equipment. They launched into eCommerce in October 2017, with an agency strategy...

3 Dec 201729min

Maison Rustic's Georgina Hustler how she's moved from retail into eCommerce - it's all brand

Maison Rustic's Georgina Hustler how she's moved from retail into eCommerce - it's all brand

Georgina Hustler is the founder of Antique Rose and Maison Rustic. A pair of brick retail businesses in Wokingham. They sell a mix of gift, jewellery, home accessories and furniture, and Georgina is r...

26 Nov 201733min

Wines with Attitude's Linsay Cornelissen - mobile apps, customer focus, 20% yoy growth

Wines with Attitude's Linsay Cornelissen - mobile apps, customer focus, 20% yoy growth

Lindsay Cornelissen founded Wines with Attitude in October 2014, a passion project that helped her escape the City London. It’s been a steep learning curve over the last 3 years – and there’s still a ...

19 Nov 201738min

Goat Milk Stuff's PJ Jonas on growing an eCommerce business to $1m and improving efficiency

Goat Milk Stuff's PJ Jonas on growing an eCommerce business to $1m and improving efficiency

PJ Jonas is the founder and CEO of Goat Milk Stuff. Yes, you guessed it they sell stuff made from Goats milk. It started with soap and has grown to all kinds of things! It’s a family business that sta...

12 Nov 201730min

Takeaways from DCA - Email Marketing, Video, Direct Mail, and Customer Psychology

Takeaways from DCA - Email Marketing, Video, Direct Mail, and Customer Psychology

Last week our host Chloe Thomas attended the DCA's Autumn Conference in London. A packed agenda has led to a packed collection of takeaways. Including customer psychology and segmentation tips; email ...

9 Nov 201726min

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