eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Takeaways: Direct Commerce Association Annual Summit - Kevin Hillstrom, partnerships and more

Takeaways: Direct Commerce Association Annual Summit - Kevin Hillstrom, partnerships and more

Last week I was back in the warm hug of the DCA world again – that’s the UK’s Direct Commerce Association. It was their Annual Summit (which usually pulls in the big guns – so great for networking wit...

21 Juni 201724min

sTitch Leggings' Tom Hunt aim = grow from £5k to £100k a month selling men's leggings

sTitch Leggings' Tom Hunt aim = grow from £5k to £100k a month selling men's leggings

Tom Hunt is in charge of growth at sTitch Leggings – selling leggings for men. They launched in Dec 2012, and in March 2017 had their best month yet, turning over £5k. Tom has also recently launched a...

17 Juni 201734min

Delicious Coffee's Simon Rigby - Startup Growth, Offline Marketing, and Customer Focus

Delicious Coffee's Simon Rigby - Startup Growth, Offline Marketing, and Customer Focus

Simon Rigby is the founder of Delicious Coffee. Simon is a coffee lover who’s turned that passion into an online only business selling delicious coffee, and everything you need to make it. He launched...

10 Juni 201728min

Introversion Software's Mark Morris selling BAFTA winning games software online! Must listen

Introversion Software's Mark Morris selling BAFTA winning games software online! Must listen

Mark Morris is the Managing Director of Introversion Software a highly respected independent game developer and publisher. Since launching in 2001 they’ve brought 5 critically acclaimed video games to...

3 Juni 201739min

Violent Little Machine Shop's Yanne Root "Be unapologetically you"

Violent Little Machine Shop's Yanne Root "Be unapologetically you"

Yanne Root is the founder of Violent Little Machine Shop. Violent Little Machine Shop is an online only & wholesale business distributing their unique and crazy tactical patches (and many other items)...

29 Maj 201737min

Divine Leg's Christine Nicholson 100 orders in 100 days eCommerce startup strategy

Divine Leg's Christine Nicholson 100 orders in 100 days eCommerce startup strategy

Christine Nicholson is the founder of Divine Legs an online only business selling tights (that’s pantyhose for our American listeners) individually and as subscriptions. Christine started Divine Legs ...

22 Maj 201739min

Takeaways from Catalyst with Mary Portas, Cambridge Satchel Company, and marketplace news

Takeaways from Catalyst with Mary Portas, Cambridge Satchel Company, and marketplace news

Our host Chloe Thomas attended Channel Advisor's Catalyst conference in Manchester last week, and has distilled the whole day down into this show of takeaways for the smaller eCommerce retailer. Packe...

22 Maj 201733min

Connor Gillivan, 7-figure Amazon drop-ship seller AND author of 'Free Up Your Business'

Connor Gillivan, 7-figure Amazon drop-ship seller AND author of 'Free Up Your Business'

Connor Gillivan has built a 7-figure businesses trading drop-shipped items on Amazon. Connor has also founded a business called Freeeup which you can use to outsource technical yet time-consuming eCom...

15 Maj 201734min

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