eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Avsnitt(634)

Tanya Heath Paris' Tanya Heath on luxury fashion, international eCommerce and Magento

Tanya Heath Paris' Tanya Heath on luxury fashion, international eCommerce and Magento

Tanya Heath is the creator behind Tanya Heath Paris – a bricks and clicks business designing and selling the world’s first adjustable height shoe with removable heels. After 4 years of designing, the ...

4 Apr 201633min

Project Repat's Nathan Rothstein - email sign ups led to $4million sales in 2015

Project Repat's Nathan Rothstein - email sign ups led to $4million sales in 2015

Nathan Rothstein is one of the founders of Project Repat. It’s an American business which turns your favourite old t-shirts into quilts. You might be thinking oh, ok, so they have to convince someone ...

28 Mars 201628min

Benny Hsu making $100k profit selling t shirts in 5 months by focusing on the customer first

Benny Hsu making $100k profit selling t shirts in 5 months by focusing on the customer first

Benny Hsu wears a number of different hats he’s a blogger, and iOS app developer, and podcast host too. I met Benny when I was in the states in November, we got chatting and he’s involved in a very di...

21 Mars 201632min

Classic Sailing's Adam Purser: 20 ys in eCommerce, getting 100,000+ Facebook engagements

Classic Sailing's Adam Purser: 20 ys in eCommerce, getting 100,000+ Facebook engagements

Adam Purser is the Managing Director at Classic Sailing who sell holidays on traditional sailing vessels all over the world. The business has been going for 20 years and has adapted really well to tak...

14 Mars 201627min

Colin Gray on Podcasting for Retailers - run your own podcast? be a podcast guest?

Colin Gray on Podcasting for Retailers - run your own podcast? be a podcast guest?

Podcasting is a great way to attract customers to your business, and begin that trust-building conversation with them. Last year on the podcast Tom Schwab of Goodbye Crutches named being a podcast gue...

7 Mars 201630min

Bureau Direct's Dominic Irons explains how focusing on the customer grew them to 3,500 orders/m

Bureau Direct's Dominic Irons explains how focusing on the customer grew them to 3,500 orders/m

Dominic Irons is the co-owner of Bureau Direct a multi-award-winning mail order stationery retailer. Dominic has grown his low AOV business up to 3,500 orders per month at peak using a range of method...

26 Feb 201631min

Customer Attraction Tips with Shopify 3: 20 Ways to Increase your Email Signs Ups

Customer Attraction Tips with Shopify 3: 20 Ways to Increase your Email Signs Ups

In this podcast we’re going to talk about how to maximise the number of unknown potential customers we can turn into known potential customers – ie how to get more people to sign up to your emails. Th...

24 Feb 201633min

Deborah Lippmann's Mark Lippmann discusses running a multimillion dollar business and Apple Pay

Deborah Lippmann's Mark Lippmann discusses running a multimillion dollar business and Apple Pay

Mark Lippmann is the Managing Partner and Co-Founder at Deborah Lippmann. Deborah Lippmann, the eCommerce business, sells a makeup range focused on nails designed by Deborah Lippmann herself – one of ...

22 Feb 201634min

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