eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Experts View: The Most Interesting Thing in eCommerce in 2015

Experts View: The Most Interesting Thing in eCommerce in 2015

Our group of eCommerce experts outline what they each believe was the most interesting thing in eCommerce in 2015 - what do you think? do you agree? or not? either way these will spark some ideas of h...

4 Jan 201623min

2015 Highlights Show: Content Marketing and Social Media

2015 Highlights Show: Content Marketing and Social Media

Chloe guides you through the best advice of our 2015 podcast guests. In this episode we look at how content marketing and social media can be used to drive sales. This episode is a mix of stories, cas...

28 Dec 201521min

2015 Highlights Show: New Customer Acquisition, Repeat Customers, and Customer Service

2015 Highlights Show: New Customer Acquisition, Repeat Customers, and Customer Service

Chloe guides you through the best advice of our 2015 podcast guests. In this episode we look at ways to acquire new customers, how increase repeat purchase rates, and the part customer service plays i...

21 Dec 201530min

Goodbye Crutches' Tom Schwab discusses how he used content to get 70k visitors a month

Goodbye Crutches' Tom Schwab discusses how he used content to get 70k visitors a month

Tom Schwab is a master of content marketing. He's used it to switch his eCommerce business from 3,000 paid visitors to 70,000 organic visitors per month. Listen to the podcast to find out how he uses ...

14 Dec 201535min

Beard Brand's Eric Bandholz on growing to a 7-figure turnover since 2013.

Beard Brand's Eric Bandholz on growing to a 7-figure turnover since 2013.

"if it's not a core efficiency, then outsource it" - Eric chats with Chloe about how he's grown Beard Brand into an international brand, the vision that underpins all they do, and the power of the sep...

7 Dec 201529min

eCommerce Books for Christmas 2015 - Chloe selects and reviews the ones you want

eCommerce Books for Christmas 2015 - Chloe selects and reviews the ones you want

My top 5 eCommerce Books to read over Christmas 2015. Taking you through the 5 books Chloe thinks every eCommerce Business Person should consider reading to get them ready for 2016. And no I don’t thi...

30 Nov 201526min

Trace Meyer on Bitcoin for eCommerce - what is bitcoin? what can it do for us eCommerce people?

Trace Meyer on Bitcoin for eCommerce - what is bitcoin? what can it do for us eCommerce people?

We’re doing something a little different. In this episode Trace Meyer will be helping us all to understand bitcoin, and what it can do for us eCommerce people. I’m going to be asking him about bit coi...

23 Nov 201538min

Growing Magento sales to €500,000 selling tyres in Romania

Growing Magento sales to €500,000 selling tyres in Romania

Dorin Parnica knows all about tyres, and has used that knowledge to grow his eCommerce business to 500,000 euros turnover in 3 years. Listen to learn how he motivates his team, about the upcoming new ...

16 Nov 201528min

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