From JP Morgan to DTC: How Ondo Built a Better Sock Brand
He left JP Morgan to build a sock brand and it worked.In this episode of podcast, Taylor sits down with Daniel Shim, founder of Ondo, the DTC brand reinventing no-show socks. They dig into how a fina...
21 Okt 202532min
Why Retention Starts at Acquisition: A New Approach to LTV Growth
Most brands treat retention and acquisition as separate strategies and that’s the problem. In this episode, we reveal why retention actually begins at acquisition and how understanding your customer l...
16 Okt 202541min
The Modern Media Playbook
In this episode of the podcast, Taylor and Luke take you inside the system Common Thread Collective has built to define what modern media management really looks like in 2025.Media buying has evolved ...
14 Okt 202550min
How to Win Q4 with Data, Not Guesswork
Stop guessing — start scaling.In this episode of Podcast, Richard and Luke break down how one eight-figure brand completely rewrote its Q4 plan using the Profit System’s Spend Power Model and Creative...
9 Okt 202535min
Stop Wasting Your Q4 Budget on Holiday UGC
Most brands blow their Q4 creator budget on one thing: holiday only content. In this episode of thPodcast, Richard sits down with Adrianne, Director of Creator Content, to break down why that’s a mist...
7 Okt 202525min
How to Craft the Best BFCM Offer this Year
As Q4 kicks off, one of the biggest levers brands can pull is their offer strategy. In this episode, Richard Gaffin (Director of Digital Product Strategy) and Taylor Holiday (CEO) break down how to de...
2 Okt 202526min
eCommerce Is About to Evolve - Taylor Holiday's Keynote @ Stord Summit
In this special episode, we share Taylor Holiday’s keynote from Stord’s Summit.(https://www.stord.com/) He unpacks the four eras of DTC—COVID’s boom, the lean “Ozempic era,” and what he calls the “Flo...
30 Sep 202548min
The Measurement Roadmap: How it Works
In this episode of the E-Commerce Playbook, Taylor Holiday and Richard Gaffin dig into the Measurement Roadmap—CTC’s framework for deciding what to test, when to test it, and why it matters. They unpa...
25 Sep 202530min
