How our Prophit System Forecasts Creative Volume
Creative strategy doesn’t fail because of bad ideas, it fails because it isn’t operationalized.In this episode, we break down how the Prophit System forecasts creative volume and turns creative produc...
29 Jan 39min
Why Real Growth Comes From Accountability, Not Tools
Most teams chase growth by adding new tools, dashboards, and AI. But real, durable growth doesn’t come from software, it comes from accountability.In this video, Taylor breaks down why growth stalls w...
27 Jan 13min
CFO Summit: How to Get Your Forecast Back on Track
Forecasts are always wrong — what matters is how fast you respond. In this episode, we break down how top teams diagnose a miss early, tighten the signal-to-action loop, and use daily accountability t...
22 Jan 45min
Creative Strategy Is Dead (Here’s What Actually Works in 2026)
In this episode, Taylor explains why the traditional creative loop—analyzing past ads, chasing CTRs, writing briefs, and hoping for better results—isn’t just inefficient, it’s actively hurting growth....
20 Jan 33min
Is AppLovin Actually Incremental? 8 Tests, Real Data, Real Results
Is AppLovin actually incremental — or just another platform taking credit for demand that already exists?In this episode, we break down 8 real AppLovin incrementality tests run across live client acco...
15 Jan 35min
Why “Perfect Attribution” Is a Lie (And What Actually Matters)
Most brands are chasing “perfect attribution.”That’s the wrong goal.In this episode of the Podcast, Tony sits down with Steve to break down what marketing measurement is actually for — and why accurac...
13 Jan 34min
The ‘Flow Era’ Is Coming: The End of ‘Easy’ DTC
The last five years of DTC forced brands through extreme conditions—easy money, explosive growth, brutal pullbacks, rising CAC, tariffs, and shrinking consumer demand. In this presentation from the Co...
8 Jan 44min
The 3 Things Brands Must Get Right to Win in 2026
In this episode of the Podcast, we break down the three things brands must get right to win in 2026—based on real performance data, post-BFCM learnings, and what top-performing brands are already doin...
6 Jan 31min
