How to Set Meta ROAS Targets Before Black Friday
How do you set the right ROAS target on Meta heading into Black Friday and Cyber Monday?Most brands either guess… or use last month’s numbers and hope they hold.But BFCM behaves nothing like a normal ...
13 Nov 202525min
2026 Forecast Planning: Board vs Budget vs Bonus Explained
Most ecommerce brands build one forecast — and that’s why most forecasts are wrong.In this episode of the Podcast, Richard and Luke break down the 3-forecast model that every high-performing brand sho...
11 Nov 202536min
Why Your 2026 Financial Plan Needs 3 Scenarios (Not 1)
Most brands are building their 2026 plan all wrong.In this episode, Taylor breaks down why you can’t walk into the new year with one financial forecast — and why the smartest brands plan three: Board,...
6 Nov 202523min
How to Optimize Ad Spend in Real Time During Black Friday
Black Friday isn’t won by guessing, it’s won hour by hour.In this episode of the Podcast, Richard and Luke break down how top DTC brands use real-time ad spend optimization to hit — and even exceed — ...
4 Nov 202531min
Is Ecommerce Finally Rebounding? Here’s What the Data Says.
After months of mixed signals, new data from the DTC Index shows ecommerce revenue is up 10% year over year — but consumer confidence is heading in the opposite direction.In this episode, host Richard...
30 Okt 202522min
How to Plan Hour-by-Hour Spend for Black Friday & Cyber Monday
Want to stop guessing when to spend your Meta budget during Black Friday and Cyber Monday? This episode breaks down exactly how to plan your ad spend hour by hour so you can hit your revenue goals wit...
28 Okt 202532min
DTC Hotline: How would you identify and fill your Q4 revenue gaps?
This is a special Friday episode feature of CTC's DTC Hotline:Most brands talk about hitting their Q4 goals — but few have a system to identify and close revenue gaps before they happen.In this episod...
24 Okt 202530min
Solving Meta Ad Creative, eCom Monopolies, and Agency Partnerships
In this special episode of the Random Show, Taylor Holiday and Andrew Faris unpack a wide-ranging conversation—from AI’s potential to predict creative performance before launch, to the messy truth abo...
23 Okt 20251h 12min
