Welcome to Q5: The Most Important Quarter You’re Ignoring
The holiday shipping cutoff doesn’t end the year. It flips the calendar into Q5 — the six-week window where intent spikes, CPMs collapse, and the best customer cohorts of the year are born.In this epi...
16 Dec 202546min
The Marketing Calendar Is Your Real Revenue Model
In this episode of the Podcast, Richard and Luke break down the uncomfortable truth most brands ignore: your marketing calendar not your spreadsheet—is the real driver of revenue. We walk through why ...
11 Dec 202535min
The 2026 7-Figure Brand Playbook (Stop Copying 9-Figure Advice)
In this episode, Taylor and Joy break down the real 2026 playbook for 7-figure ecommerce brands, and why copying 9-figure operators is one of the biggest mistakes you can make.Coming off BFCM, they un...
9 Dec 202531min
From Campaigns to Cash Flow: How to Build a Forecast That Works
How do high-performing ecommerce brands turn campaigns into predictable cash flow?In this episode, we break down the exact forecasting process we use at Common Thread Collective to consistently land w...
4 Dec 202535min
BFCM 2025 Results: What Really Happened This Weekend
In this episode of the Podcast, we break down the real story of BFCM 2025—from forecasting accuracy to media buying chaos, offer pivots, AppLovin’s breakout performance, and what this year’s results s...
3 Dec 202526min
5 Last-Minute BFCM Fixes You STILL Have Time to Make
Black Friday is three days away but there’s still time to tighten your strategy and avoid costly mistakes. In this episode of the podcast, the CTC team breaks down the 5 essential last-minute BFCM fix...
25 Nov 202528min
CFO Summit: Board, Budget, Bonus - The Forecasting Framework for 2026
In our first CFO Summit Taylor breaks down the Board, Budget, Bonus forecasting framework—CTC’s core system for building a clear, defensible, and aligned financial plan for 2026.This replay walks you ...
20 Nov 20251h 2min
Meta’s Black Box Is Ruining Your Creative Strategy
Meta’s new creative ranking systems are changing everything, and most brands have no idea how much it’s affecting their performance. In this episode, we break down exactly how Meta’s Black Box evaluat...
18 Nov 20251h 1min
