Is AppLovin Actually Incremental? 8 Tests, Real Data, Real Results
Is AppLovin actually incremental — or just another platform taking credit for demand that already exists?In this episode, we break down 8 real AppLovin incrementality tests run across live client acco...
15 Jan 35min
Why “Perfect Attribution” Is a Lie (And What Actually Matters)
Most brands are chasing “perfect attribution.”That’s the wrong goal.In this episode of the Podcast, Tony sits down with Steve to break down what marketing measurement is actually for — and why accurac...
13 Jan 34min
The ‘Flow Era’ Is Coming: The End of ‘Easy’ DTC
The last five years of DTC forced brands through extreme conditions—easy money, explosive growth, brutal pullbacks, rising CAC, tariffs, and shrinking consumer demand. In this presentation from the Co...
8 Jan 44min
The 3 Things Brands Must Get Right to Win in 2026
In this episode of the Podcast, we break down the three things brands must get right to win in 2026—based on real performance data, post-BFCM learnings, and what top-performing brands are already doin...
6 Jan 31min
26 Predictions That Will RESHAPE Commerce In 2026
2026 won’t be an evolution of commerce—it will be a reset.In this episode, Taylor and Richard unpack 26 predictions that will reshape commerce in 2026, exploring how AI becomes the foundational layer ...
30 Dec 202530min
What 53,000 Ads Reveal About Meta’s Andromeda Algorithm
Meta’s Andromeda algorithm didn’t just tweak performance it rewired how ads are delivered, scaled, and rewarded.In this episode of the Podcast, we break down insights from 53,000 ads, 147 brands, and ...
23 Dec 202534min
CFO Summit - Turning Your Marketing Calendar Into a Financial Forecast
Presented by:Fulfil : https://bit.ly/3KNjCYJTaxCloud: https://bit.ly/49mKdnRChargeflow: https://bit.ly/49mKfvZYou'll learn how to...-Connect marketing actions to financial outcomes-Combine qualitative...
18 Dec 202554min
Welcome to Q5: The Most Important Quarter You’re Ignoring
The holiday shipping cutoff doesn’t end the year. It flips the calendar into Q5 — the six-week window where intent spikes, CPMs collapse, and the best customer cohorts of the year are born.In this epi...
16 Dec 202546min
