Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Brands That Win in 2025 Will Do THIS (Are You Ready?)

Brands That Win in 2025 Will Do THIS (Are You Ready?)

What separates the brands that thrive from the ones that struggle in 2025? It all comes down to one thing—strategy. In this video, we dive deep into the key elements that the most successful brands ar...

7 Jan 202543min

25 Predictions for Ecommerce in 2025

25 Predictions for Ecommerce in 2025

Get ready for 2025 with 25 bold predictions for the future of ecommerce! From the rise of AI in media buying to the transformation of product development into the ultimate growth strategy, this episod...

23 Dec 202433min

2025 Ecom Planning: The Framework That Could 10x Your Profit

2025 Ecom Planning: The Framework That Could 10x Your Profit

This episode is brought to you by: Finaloop: https://www.finaloop.com/ Are you ready to crush your 2025 ecommerce goals? In this video, we reveal the PROPHIT System – a proven framework designed to he...

17 Dec 20241h 12min

Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets

Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets

Discover the ultimate tool for optimizing your ecommerce ad budgets! In this episode, we introduce PAM—the Profit Allocation Model—a game-changing framework developed by the experts at Common Thread C...

10 Dec 202438min

Unlocking Profit: The Hardest (But Most Important) Part of Scaling

Unlocking Profit: The Hardest (But Most Important) Part of Scaling

Scaling your ecommerce business is exciting—but are you unknowingly leaving profit on the table? In this episode of the Playbook Podcast, Richard and Taylor dive into the hardest (but most critical) p...

5 Dec 202424min

2025 Starts Here + BFCM Data You Need to See

2025 Starts Here + BFCM Data You Need to See

Get the inside scoop on the latest Black Friday and Cyber Monday (BFCM) trends and what they mean for the future of ecommerce!  In this episode of the podcast, Richard and Taylor discuss early BFCM da...

3 Dec 202417min

FINAL WARNING: Your Black Friday Strategy is Missing THIS!

FINAL WARNING: Your Black Friday Strategy is Missing THIS!

Are you ready for Black Friday and Cyber Monday? Time is running out, and your Q4 success depends on taking action NOW. In this episode, we reveal the 5 MUST DO strategies to dominate the busiest shop...

26 Nov 202428min

The Truth About AppLovin: Should You Shift Your Budget NOW?

The Truth About AppLovin: Should You Shift Your Budget NOW?

Is AppLovin the ecommerce advertising breakthrough we’ve all been waiting for? With claims that it’s almost as good as Facebook Ads—if not better—this mobile in game ad platform has quickly become the...

21 Nov 202417min

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