Why You Need a Creative Ops Manager
The most crucial role on any ecommerce creative team isn’t the strategist, it’s the Creative Operations Manager. So why do so few ecommerce brands and agencies have this role? On this episode, Taylo...
13 Feb 202433min
Email: Not Just a Retention Play
After relaunching the email marketing service at Common Thread Collective, Taylor and Richard sit down to discuss how our service has changed since the last time we’ve offered it, how we plan email ca...
6 Feb 202417min
Growing Profitability ft. Cherene Aubert of ILIA Beauty
Welcome back to another insightful episode of the Ecommerce Playbook Podcast! In this interview episode, we sit down with Cherene Aubert, the VP of Digital and Ecommerce at ILIA Beauty, a powerhouse b...
1 Feb 202430min
How to Forecast Email Revenue [PREVIEW]: Tactics with Luke #7
ADmission members-only episode preview. Unlock full episodes at youradmission.co In this episode, CTC Director of Growth Strategy Luke Austin takes a turn on the mic, demonstrating how to forecast re...
31 Jan 20243min
Top of Funnel is A Scam: A Nuanced, Thoughtful Take
aylor recently set off a firestorm on DTC Twitter/X by claiming that “top-of-funnel” platforms — those that claim to raise brand awareness without any clear path to conversion lift — is essentially a ...
30 Jan 202437min
Growing Profitability ft. Dave Huffman of Ancestral Supplements
In today's episode, we interview Dave Huffman, CMO of Ancestral Supplements, a unique and rapidly growing brand with a GQ score of over 397. Discover their market positioning, the power of community, ...
25 Jan 202449min
Tactics with Taylor #6: Where Do I Spend My Ad Dollars? [PREVIEW]
ADmission members-only episode preview. Unlock full episodes at youradmission.co It’s a common question: Where is the biggest opportunity for me to spend my advertising dollars? In this episode, Tay...
24 Jan 20244min
Which Brands Will Win in 2024? w/Luke Austin
On this episode of the podcast, CTC Director of Growth Strategy Luke Austin sits down with Richard to identify the key characteristics of the brands that are best set up to thrive in 2024’s profit-fir...
23 Jan 202438min
