Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Avsnitt(441)

Growing Profitability ft. Dave Rekuc of Bambu Earth

Growing Profitability ft. Dave Rekuc of Bambu Earth

Welcome to the first episode of a new series on the Ecommerce Playbook Podcast! In this series, we step aside from the usual interviews and dive into the world of brand operators, exploring successful...

18 Jan 202456min

How to Survive a Revenue Valley [PREVIEW]: Tactics with Taylor #5

How to Survive a Revenue Valley [PREVIEW]: Tactics with Taylor #5

ADmission members-only episode preview. Unlock full episodes at youradmission.co As the post-holiday slump hits, many brands are facing a dreaded “revenue valley” — a down moment where people just ar...

17 Jan 20245min

Ecommerce Ins and Outs for 2024

Ecommerce Ins and Outs for 2024

On this episode of the podcast, Taylor and Richard shift focus from long-term 2024 predictions to the most important trends happening right now — the decline of the “Head of Growth” role, the shift to...

11 Jan 202427min

5 Predictions for 2024

5 Predictions for 2024

As we enter a new year, Taylor and Richard walk through 5 critical ecommerce trends that we expect to take off in 2024. 1. The rise of the product influencer brands2. Less, better stuff trend3. The *...

4 Jan 202432min

Tactics with Taylor #3: How to Use LTV In Your Ecommerce Strategy [PREVIEW]

Tactics with Taylor #3: How to Use LTV In Your Ecommerce Strategy [PREVIEW]

ADmission members-only episode preview. Unlock full episodes at youradmission.co In this episode, Taylor breaks down one of the most crucial metrics in ecommerce: LTV. Watch to learn more about how t...

21 Dec 20235min

The Prophit System, Part 5: Executing Against the Plan

The Prophit System, Part 5: Executing Against the Plan

In this final episode of our 5-part series on the Prophit system, Taylor and Richard get on the mic to wrap things up, explaining how all the elements of the system work together to deliver on a daily...

21 Dec 202345min

The Prophit System, Part 4: Building A Channel Specific Media Plan

The Prophit System, Part 4: Building A Channel Specific Media Plan

What do you do when your Meta ads account is on fire? How about when you need more creative? And what do you do when the account is performing too well? In this episode, Richard chats with Max Rosewat...

14 Dec 202330min

Tactics with Taylor #3: How to Use LTV In Your Ecommerce Strategy [PREVIEW]

Tactics with Taylor #3: How to Use LTV In Your Ecommerce Strategy [PREVIEW]

ADmission members-only episode preview. Unlock full episodes at youradmission.co In this episode, Taylor breaks down one of the most crucial metrics in ecommerce: LTV. Watch to learn more about how t...

7 Dec 20235min

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