Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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What Does the Latest Meta Update Mean? Ft. Luke Austin

What Does the Latest Meta Update Mean? Ft. Luke Austin

Big news from Meta this week: “Engaged” audiences are now available for reporting in Advantage+ Shopping Campaigns. But what does this change really mean for brands, and how is it useful if you can’t ...

28 Mars 202419min

Growing Profitability ft. Brian Garofalow of Skullcandy

Growing Profitability ft. Brian Garofalow of Skullcandy

In this episode, Taylor and Brian Garofalow take listeners on a captivating journey through Brian's remarkable career path, tracing his evolution from a passionate skateboarder in Southern California ...

21 Mars 202454min

What Do You Do When Meta Breaks?

What Do You Do When Meta Breaks?

In our recent DTC Index Monthly report, we analyzed the ways Meta seems to have “broken” over the last several weeks. But if Meta’s broken, what can you do about it? On this episode of the pod, Taylo...

19 Mars 202423min

Is Meta Broken, Super Bowl Impact, and Valentine's Day Trends | State of the Industry Report

Is Meta Broken, Super Bowl Impact, and Valentine's Day Trends | State of the Industry Report

In this episode of the State of the Ecommerce Industry brought to you by the DTC Index, we dive into the hot topics swirling around the ecommerce landscape. Join us as we dissect the noise surrounding...

14 Mars 202434min

Growing Profitability ft. Chris Lutz of Duke Cannon

Growing Profitability ft. Chris Lutz of Duke Cannon

Dive into the fascinating journey of Duke Cannon Supply Co. on the Ecommerce Playbook Podcast! Join Chris Lutz, Director of Digital and Ecommerce, as we explore the brand's unconventional path to succ...

7 Mars 202440min

Overcoming Organizational Inertia

Overcoming Organizational Inertia

Inertia is as much a law of organizational dynamics as it is a law of physics. So what do you do about it?  On this episode of the podcast, Taylor and Richard discuss Taylor’s recent week working dir...

5 Mars 202431min

Growing Profitability ft Mark Ritz of Carnivore Snax

Growing Profitability ft Mark Ritz of Carnivore Snax

Welcome to a new episode of the Ecommerce Playbook Podcast! In this interview, we delve into the success story of Carnivore Snax, one of the fastest-growing brands in e-commerce, breaking barriers by ...

29 Feb 202435min

Becoming a T-Shaped Marketer: Navigating the Layers of Expertise in Ecommerce

Becoming a T-Shaped Marketer: Navigating the Layers of Expertise in Ecommerce

Join Taylor and Richard as they dive into the T-shaped marketer concept by Brian Balfour, exploring key skills at the base, marketing foundation, and channel expertise layers. Taylor emphasizes specia...

27 Feb 202425min

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