Your Facebook Ads Are Doing Better Than You Think
It is a fact that brands are pulling back on Facebook spend. They shouldn’t be. In this episode, Andrew explains why the return on Facebook ads is better than you think, where your money is going, and...
25 Maj 202227min
How Will Your Business Be Great?
“Get really good” might seem like unhelpful advice, but there’s a principle behind it. In this episode, Andrew emphasizes the need to be great at some aspects of your business, and why doing so will s...
18 Maj 202233min
Make Bigger Changes
If you aren't happy with your business, it’s probably time to make some changes. In this episode, Andrew draws from his experience as a consultant coming in with a fresh perspective on a brand and its...
11 Maj 202224min
How to Generate Winning Facebook Ad Creative
Quantity alone isn’t always better than quality. In this episode, Andrew does a deep dive into Facebook ad creative strategy. “It’s not just about the volume of ads, but the quality of ads. I believe ...
4 Maj 202243min
The Mechanics of Executing a Promotion
Ever made it to the end of your promotion and realize you forgot something? In this episode, Andrew zooms into the mechanics of effective product launch and promotion strategies. “I’m going to give yo...
27 Apr 202247min
Eight Things I’m Doing To Stay Productive
If you’re a naturally productive person, skip this episode. For the rest of us, Andrew shares how he’s managing context switching and productivity. “I know I’m not alone in the challenge of working be...
20 Apr 202225min
Is Pure-Play DTC Done?
The world of DTC as we know it is behind us … or is it? In this episode, Andrew throws it back to the first few episodes of the show with a brief reflection on a broad question. “Is pure-play DTC over...
13 Apr 202215min
Scaling Teams is as Hard as Scaling Revenue
What makes a good manager? In this episode, Andrew follows up on a comment he made in a previous conversation with Common Thread CEO Taylor Holiday about his biggest leadership mistakes. “As your orga...
6 Apr 202225min
