Bonus Episode: The Purchase of FC Goods (feat. Weisser)
Last week you learned about our side of the story: the sale of FC Goods. This week: we're bringing on the buyers, featuring Eric Weisser(CEO, Weisser Distributing)and Mike Childers(President, Weisse...
11 Feb 202154min
10 Takeaways from a 15,500% Ecommerce ROI: We Sold Our First Brand & Reveal Everything
Pop the champagne and drop the beat … We just sold our first brand. And, yes, the math in that outlandish headline is right: a 15,500% increase from our initial investment. In early 2018, 4x400 — Co...
4 Feb 20211h 14min
The Challenge Of Volatility
One of the hardest things about running an ecommerce business is that the future is unpredictable. Or in the words of host, Andrew Faris: "the only certainty is uncertainty". Here's what to do about t...
28 Jan 202126min
Our Best Performing Creative Was (Almost) Free
We did not see this coming… but we stumbled into a giant Facebook ads win for one of our 4x400 brands. It was our biggest win in months, and it was pure luck. On today’s episode, we’ll give you the...
21 Jan 202117min
How Influencer Marketing Will Save Our Brand
Influencer Marketing that actually works? We've never done anything like it, but as we take the next steps to grow our brand 31 Bits, influencer marketing will play a key role. Cody Wittick, the Co-...
14 Jan 202150min
Unleashing Vision
Unleashing Vision by Common Thread Collective
23 Dec 202016min
Our Business Funnel Is Broken
This week, we're talking about the biggest problem we have to solve right now in our business and the steps we're taking to fix the top of the funnel. We've had this problem before, and this time ar...
10 Dec 202022min
5 Lessons From Black Friday, Cyber Monday
We won't delay, Black Friday & Cyber Monday went below average for the six brands we operate this year... Here's why, plus five takeaways we learned.
3 Dec 202022min
