We Relaunched Our Ad Campaign. And It’s Going Badly. (S2:E13)
From acquisition, to relaunch, to this episode. Every weekly episode of the Ecommerce Playbook Podcast up until this point has been leadup to this moment. Our newly acquired brand, 31 Bits, is a ful...
17 Sep 202016min
One Topic With Taylor: Where Did The Marketing Campaign Go?
The first in a new monthly episode – CEO of Common Thread Collective, Taylor Holiday and host, Andrew Faris each bring one topic they've been wrestling with over the last month and talk it through. S...
10 Sep 202051min
Failure To Relaunch (S2: E12)
The episode title pretty much says it all … But, when we started this podcast, we committed to sharing it all – the raw numbers, struggles, and growth. And after our brand relaunch for 31 Bits did ...
3 Sep 202015min
The 31 Bits Relaunch Is Officially Underway. Here's How It's Going. (S2:E11)
We finally relaunched our newly acquired brand, 31 Bits. After months of planning and research, we share how it went. Plus, get the exact strategies we used, so you can replicate what worked for yo...
27 Aug 202012min
We Solved Slick's #1 Problem (S2:E10)
Our brand, Slick Products, just had it’s biggest. win. ever. That’s because we (finally) solved the problem of customer retention. How? This Richard Thaler quote — a Nobel Prize winning economist —...
20 Aug 202020min
Growth vs. Profit: How the Age Old Debate Is Unfolding (S2:E9)
On this week’s episode of the Ecommerce Playbook Podcast, we talk about the challenge of sorting out profit vs. growth. Truthfully, it’s something we battle with for our own brand (Bambu Earth), but ...
13 Aug 202022min
Building A Brand Homepage: Design & Copywriting Strategies (S2: E8)
We are right on the cusp of rolling out all the work we’ve put in to get our newly acquired brand, 31 Bits, firing on all cylinders. That’s because we've just finished building out 31 Bit’s new home...
6 Aug 202025min
The Headaches & Rewards of Building an Ethical Supply Chain (S2: E7)
The challenge and beauty of our newly acquired brand, 31 Bits, centers on its mission of ethical manufacturing. While we’re always striving for ethical business decisions, it doesn’t mean business e...
30 Juli 202037min
