How Unilever Created a New EVP and Employer Brand, with Anuradha Razdan
Unilever is a global company selling fast-moving consumer goods, whose purpose it is to make sustainable living commonplace. You will recognize consumer brands such as Axe/Lynx, Ben & Jerry's, Dermalogica, Dollar Shave Club, Dove, Hellmann's, Knorr, Lipton, and Magnum. But what about the employer brand? Anuradha Razdan is Vice President HR, Home Care and Head of Global Talent Attraction and Employer Brand at Unilever. In this interview, she talks us through the culture and purpose of the company, and about how they recently developed and launched a new EVP. New EVP video: https://www.linkedin.com/feed/update/urn:li:activity:6410069081399001088/ Unilever Careers: https://www.unilever.com/careers/ Full show notes are available at: https://linkhumans.com/unilever/ Check out the Employer Brand Index here: https://employerbrandindex.co Subscribe to the Employer Branding Podcast: https://employerbrandingpodcast.com
24 Juli 201834min
A Guide to Branded Candidate Experience Design, with Russell Miyaki
According to McKinsey, 90% of major brands are making it a top priority to focus on branded customer experiences as their main differentiator. Hence it makes sense that the focus includes the quality of the branded candidate experience as well. Russell Miyaki is Senior Vice President, Global Creative Director at TMP Worldwide in New York. In this episode, he gives us the full scoop on branded candidate journeys. Connect with Russell on LinkedIn: https://www.linkedin.com/in/russellmiyaki/ Episodes & shownotes: https://employerbrandingpodcast.com/
18 Juli 201830min
A Guide to User-Generated Video Content for Employer Branding, with Alykhan Rehmatullah
Creating employer brand films is costly and the lifespan of videos are not what they used to be. Hence today we’re going to chat about user-generated video content. Alykhan Rehmatullah is the CEO & Co-Founder of Altru, a mobile-first platform that allows candidates to engage directly with a company's employees, allowing employees to share their firsthand perspectives through short-form video. Learn more about Altru: https://altrulabs.com Connect with Alykhan on LinkedIn: https://www.linkedin.com/in/alykhan-rehmatullah-5658ba40/ Podcast show-notes: https://employerbrandingpodcast.com Employee Advocacy: The Ultimate Handbook FREE on Amazon until Friday: https://www.amazon.com/Employee-Advocacy-Ultimate-Handbook-should-ebook/dp/B073JNDF2D/
10 Juli 201839min
The Employer Brand of Defense & Aerospace Giant Lockheed Martin, with Charlotte Jones
This week, we’re chatting with an American global aerospace, defense, security and advanced technologies company with worldwide interests. Charlotte Jones leads Talent Attraction and Employee Engagement Strategies at Lockheed Martin, in this episode she talks about how the company works with employer brand and recruitment marketing. Show-notes will be available at https://employerbrandingpodcast.com Check out Lockheed Martin Careers: https://www.lockheedmartinjobs.com/ Connect with Charlotte: https://www.linkedin.com/in/charlotteejones/ How to Measure the ROI on Employer Brand (webinar replay): https://bit.ly/MeasureROIofEB The Employer Brand Index: https://employerbrandindex.co Employer Branding Podcast LinkedIn Group: https://www.linkedin.com/groups/3984352
3 Juli 201823min
How Diversity & Inclusion Impacts Employer Brand, with Tayo Rockson
In this week's episode, we’re going to chat about Diversity & Inclusion, a hugely important topic, and how it impacts your organization’s employer brand. Tayo Rockson is the CEO of UYD Management, a strategic leadership and consulting firm that helps corporations improve their bottom line by incorporating diversity, inclusion and social justice strategies. The company helps leaders, organizations, and communities focus on the issues that matter most – locally, globally, and financially. Connect with Tayo: https://www.linkedin.com/in/tayorockson/ UYD Management: http://uydmanagement.com/ Show-notes will be available at https://employerbrandingpodcast.com Diversity & Inclusion at America's Top 10 Tech Companies: https://linkhumans.com/diversity-inclusion-tech-companies/ The Employer Brand Index: https://employerbrandindex.co
26 Juni 201824min
The Employer Brand of Hypergrowth Tech Company Turbonomic, feat. Chris McMahon & Justin Graci
Today we’re going to chat with a growing tech company battling it out over talent with the usual behemoths. Lots of tips on how to go about winning as a challenger brand today. Chris McMahon is the Vice President, People & Culture at Turbonomic. He is a people strategist that enables energetic cultures at high growth Boston area companies such as Turbonomic, Vistaprint, Endeca and 170 Systems. Passionate about hiring and developing great talent and leadership across the globe for Turbonomic as it continues its path of hypergrowth. Justin Graci is the Marketing Manager, Corporate & Talent Brand at Turbonomic. As brand marketing manager, he's in charge of developing digital strategies and communications that help support the corporate brand and how Turbonomic is perceived by customers, partners and candidates. Working cross-functionally with almost every team within the org, he's the storyteller evangelizing what the company does best. Connect with Chris: https://www.linkedin.com/in/chris-mcmahon-2b3359/ Connect with Justin: https://www.linkedin.com/in/jgraci/ Show-notes will be available at https://employerbrandingpodcast.com WEBINAR: How to Measure the ROI of Employer Branding, June 27th 11am EST/4pm UK: http://bit.ly/MeasureROIofEB
19 Juni 201848min
The Employer Brand of Insurance Giant Aviva, with Jonny Briggs
Today we’re going to chat with a global insurance company based in London that can trace its history back to 1696. Does this heritage help when trying to attract and retain the same tech talent as everyone else? We’ll find out. Jonny Briggs is Group Head, Talent Acquisition at Aviva, as well as a judge of the Employer Brand Management Awards. Connect with Jonny on LinkedIn: https://www.linkedin.com/in/jonathan-briggs-a909a46/ Show-notes will be available at https://employerbrandingpodcast.com WEBINAR: How to Measure the ROI of Employer Branding, June 27th 11am EST/4pm UK: http://bit.ly/MeasureROIofEB Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com
12 Juni 201822min
Bringing Recruitment + Marketing Together, with Lori Sylvia
This week we're discussing how to bring recruitment and marketing together to lead the future of talent acquisition. Lori Sylvia is the Founder & CEO of Rally Recruitment Marketing, a new online community forum where the best ideas in recruitment marketing are learned and shared. Rally mentors include our friends Ben Gledhill, Adam Glassman, Debbie Celado, Jared Nypen, Lane Sutton, Shaunda ZIlich, Audra Knight and many more. Connect with Lori on LinkedIn: https://www.linkedin.com/in/lorisylvia/ Check out Rally Recruitment Marketing: https://rallyrecruitmentmarketing.com Show-notes will be available at https://employerbrandingpodcast.com Latest Link Humans newsletter: https://mailchi.mp/linkhumans/measure-roi-employer-brand Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com
5 Juni 201828min
