How SAP Attracts Gen Z with Employer Branding, feat. Jenn Prevoznik
Another week, another legacy tech company - this time we turn to the world’s leading enterprise software company; Systeme, Anwendungen und Produkte in der Datenverarbeitung - with 80,000+ employees in...
23 Jan 201826min
How CA Technologies Uses Employee Advocacy for Talent Attraction, with Craig Fisher
This week we’ll learn how a legacy tech company with a bit of a reputational issue turned itself into a talent attraction magnet with the help of employees. Craig Fisher, a.k.a. Fishdogs, is the Hea...
16 Jan 201835min
How Allianz Drives Employer Brand Change with a New Set of Values, feat. Angelika Inglsperger
This week we’re heading into the world of insurance and finance - we’re chatting to a company with some 140k worldwide employees and that’s in a state of change. We’re going to learn how they harness ...
9 Jan 201823min
How Siemens Changes Employer Brand Perception, with Chris Knorn
This week we’re speaking to the largest industrial manufacturing firm out of Europe, with over 300,000 employees globally. The company has a little bit of an image challenge and has slipped in talent ...
2 Jan 201844min
How Deutsche Bahn Keeps Employer Brand on Track, with Kerstin Wagner
This week we're speaking to a global mobility company that does so much more than just operating trains. With hundreds of thousands of employees globally, Deutsche Bahn has recently launched a very ...
26 Dec 201734min
How Citizens Bank Invests in Employer Brand, with Debbie Celado
This week we're speaking to a nearly 200-year old bank that’s gone through some serious transition of late and we learn how important having a clear employer brand has been to the journey. All this a...
19 Dec 201727min
The Employer Brand of Engineering Giant ABB, with Sarah Dovlo
Grüezi! Sarah Dovlo is the Head of Employer Branding Europe at ABB, a great Swedish-Swiss combination and one of the largest engineering companies in the world. In this episode, we learn how a traditi...
13 Dec 201727min
Localizing Your Employer Brand, with Dalhia Rodriguez of Dell
Today we're going to learn how a global tech company localizes and activates its employer brand across countries, languages and a couple of continents. I've spoken to Dalhia Rodriguez, Employer Bran...
6 Dec 201751min
