How Xchanging Uses Social Selling, with Sophie Barnes
How is social selling changing the way B2B organisations engage with decision makers? To get some answers, I've had a chat with Sophie Barnes of Xchanging. Our tip of the week is Google Forms and ou...
2 Juni 201619min
The State of Employee Advocacy, with Ed Terpening of Altimeter Group
How do you tap into the power of an engaged workforce on social media? To find out, I've had a chat with Ed Terpening of Altimeter Group who has done extensive research in the employee advocacy space....
24 Maj 201645min
How to Use Snapchat for Social Storytelling, with Victoria Taylor
Have you embraced Snapchat for marketing yet? Many brands are struggling to get their heads around the destructive messaging app which keeps growing and innovating. To understand what the platform ca...
18 Maj 201623min
How Employers Can Embrace Transparency, with Diarmuid Russell of Glassdoor
Did you realise that the employees of your organisation are writing up reviews about their experience online? Some are happy, others are not so happy. What can employers do to embrace this transparenc...
11 Maj 201642min
How to Transform Your Employees into an Online Marketing Engine, with Glenn Gaudet of GaggleAMP
How can you transform your employees into an online marketing engine? Employee advocacy! We speak to Glenn Gaudet, Founder and President of GaggleAMP to find out all about it. Questions for Glenn: W...
5 Maj 201636min
How Zurich Insurance Uses Social Media, with Keith Lewis
Did you ever wonder how the heavily regulated and traditional insurance industry can make use of social media? I speak to Keith Lewis of Zurich Insurance in the UK to learn how they are using LinkedIn...
27 Apr 201631min
How to Use LinkedIn for Social Selling, with Mike Davies of Santander UK
How do you implement social selling in a B2B organisation? What social networks should you use? How can you visualise your product offering? To get some answers, I speak to Mike Davies, UK Head of Bu...
20 Apr 201620min
Social Media: A Guide for Bluffers, with Susie Boniface
Why is social media really nothing new? Why is Twitter king and LinkedIn boring? How do you deal with trolls and monsters on social media? What’s a roflcopter? To get some answers, I speak to Susie B...
13 Apr 201634min
