Employer Branding Podcast

Did you ever wonder how the heavily regulated and traditional insurance industry can make use of social media? I speak to Keith Lewis of Zurich Insurance in the UK to learn how they are using LinkedIn, Twitter and YouTube to tell stories to their target audiences of consumers, brokers and employees. Questions for Keith: What are some of the challenges that you face with social media? What are your social media objectives? How do you go about generating what a story telling culture inside the business? How do you encourage employees to be social? Talk us through the tactics. How is Zurich's golf sponsorship helping your social media efforts? What social platforms deliver the best results for Zurich? What's the return on investment from social media and how do you measure it? What tech, tools and apps can you recommend to fellow marketers? What's next for social media in the insurance world? This week's tip of the week is Inbox by Google: http://google.com/inbox Our big shout goes out to Digital Mums: http://digitalmums.com There's still time to get involved with #smlondon LIVE!, just let us know: http://socialmedialondon.co.uk/live Article: http://linkhumans.com/podcast/zurich-insurance-social Subscribe on iTunes: http://bit.ly/smknowhow

27 Apr 201631min

How do you implement social selling in a B2B organisation? What social networks should you use? How can you visualise your product offering? To get some answers, I speak to Mike Davies, UK Head of Business Development at Santander UK Corporate & Commercial. Some questions for Mike: Tell us about Santander and your role there? How did you implement social selling at Santander? Do you use any networks beyond LinkedIn for social selling? What tools to you use to visualise your product offering? What other apps and tools to you use for social selling? Do you have an employee advocacy tool that delivers sharable content? Do you also create content? What challenges have you come across and how did you address them? How do you go about measuring success and what results have you’ve seen? Do you look at the Social Selling Index? What's next for social selling? What brand inspires you? Our tip of the week is the new Reddit app, get it for iOS and Android. This week's big shout goes out to Michelle Dziuban of Cision in Chicago, follow her on Twitter: @dziubs. Finally, want to get involved with #smlondon LIVE! on 9 Nov? Let us know right here: http://socialmedialondon.co.uk/live/ Article: http://linkhumans.com/podcast/santander-social-selling Subscribe on iTunes: http://bit.ly/smknowhow

20 Apr 201620min

Why is social media really nothing new? Why is Twitter king and LinkedIn boring? How do you deal with trolls and monsters on social media? What’s a roflcopter? To get some answers, I speak to Susie Boniface, journalist and author of “The Bluffer’s Guide to Social Media“. Some of the questions of Susie: Is social media really something new? What's the deal with LinkedIn? Where does the definition of social media start (and end)? What happened to X-Factor winner James Arthur on Twitter? How do you deal with over-sharers? How did Pete Cashmore turn his blog into a business? What's vaguebooking and dweets? This week's tip of the week is Boomerang by Instagram and our big shout goes out to Linda Bolg of Audiense. Article: http://linkhumans.com/podcast/bluffers-social-susie-boniface Subscribe on iTunes: http://bit.ly/smknowhow

13 Apr 201634min

How do employers know what social media updates they should be doing? How can they know what their audience thinks of these updates? Jorgen speaks to David Brudenell, Chief Digital Officer at Universum to learn more and to discuss their new report "Inside Social Media" Questions for David in this episode: We now have 31 hours in a day thanks to multi-tasking: what’s the breakdown? Time spent on relatively few sites - please elaborate? Facebook vs. LinkedIn vs. Instagram vs. Weibo - differences in use What about the upstarts? Snapchat, WeChat Messaging is hot: WhatsApp, WeChat, Messenger, Snapchat, Telegram - how use for brands? What’s the intention gap? Great brands outpace good brands on social - please elaborate? What brands were the top performers in 2015 on LinkedIn and Facebook? Top data-driven recommendations for social recruiting in 2016? Where do companies get it wrong? What’s the ROI and how do you measure it What’s the best tech/apps/tools out there for employer branding/recruitment marketing? What brands inspire you on social media? Big congrats to Adam in California who won our iTunes review competition, a bottle of Champagne is heading your way! Article: http://linkhumans.com/podcast/employer-branding-social Show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

6 Apr 201650min

Isn’t there enough content out there already? How can business owners find time for social? What does “letting go” of content actually mean? How can we ensure we keep it human online? I speak to Chris Marr of the Content Marketing Academy to get all the answers. Questions for Chris: Tell us about the Content Marketing Academy and what you do? There is a lot of content out there already. Remind us, why is content marketing essential? Why can’t business owners the find time for social and for content marketing? What does “letting go of content” mean? What social and digital channels do you think work best for content marketing? If you could only use one platform, what would it be? Why do business people struggle to adapt new channels such as Snapchat or Instagram? What’s the best way to make an impact with storytelling on social? How can business owners project their personal brands on social? What are the best tools and apps for content and social marketing in 2016? What made you switch away from MailChimp to ConvertKit? What brands inspire you on social? Article: http://linkhumans.com/podcast/human-content-chris-marr Write ups: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

30 Mars 201641min

How can brands benefit from becoming listening brands? How do you go about setting up a listening infrastructure? What are some of the typical pitfalls? We speak to JR Little, who is the author of “Listening Brands – How Data is Rewriting the Rules of Branding“, and Global Head of Innovation at Carat to get the scoop. A few questions for JR: Tell us about yourself and your work? What’s the paradigm shift in branding and marketing? Why do we need to become listening brands? What’s a step-by-step guide to becoming a listening brand? Where do brands get it wrong? How do you build an effective listening infrastructure (what tech do you use?) How can you ensure to understand different types of social data? What social and digital channels work best for listening? What’s the ROI of becoming a listening brand? What are some listening brands that are doing it right and why? What's your personal social media channel of choice? Does branding still make a difference? Read the article: http://linkhumans.com/podcast/listening-brand-jr-little All podcast articles: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow PS. Last chance to win a bottle of Champagne this week - just leave an honest review in iTunes are you're in the competition!

22 Mars 201632min

We speak to Ian Grundy, Head of Marketing & Communications - Adecco Asia Pacific about launching a new professional staffing brand across the region. We also find out how Adecco Group encourages its leaders and employees to be advocates on social media and what digital brands inspire Ian. Tell us about Adecco Group and your role there? How did Spring Professional come about, what was the problem you wanted to solve? What were the steps you took to launch the new brand? What are some of the tough lessons you made along the journey? What social and digital channels work best for Spring Professional? How do you encourage leaders to be social? Where is Spring Professional now as a brand and business? What asocial/digital brands that inspire you? What’s the next big thing for the recruitment industry in general and Adecco Group in specific? Where can we learn more about you and Adecco Group? Article: http://linkhumans.com/podcast/spring-brand-ian-grundy All show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

17 Mars 201626min

Jorgen speaks to Jordan Roland of Shutterstock about what creative trends. With information gathered from millions of searches and downloads, Shutterstock's annual Creative Trends research shows what’s on the rise around the world. From global trends to local developments, it’s an in-depth look at how the creative world will look in 2016. Questions for Jordan: Tell us about Shutterstock’s Creative Trends research, what is it and what’s your methodology? What are the top trends in 2016: Visual, cultural, design, video, music? What are the main takeaways for marketers? Tell us about Shutterstock’s content marketing as a whole? What social and digital channels work best? What’s the ROI and how do you measure success? What’s are the best tech/apps/tools out there for visual/creative marketers? What are some brands that inspire you on social/digital? What's your word of wisdom? Article: http://linkhumans.com/podcast/creative-trends-jordan-roland All show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

9 Mars 201638min