A Guide to Social Media for Employer Branding, with David Brudenell of Universum
How do employers know what social media updates they should be doing? How can they know what their audience thinks of these updates? Jorgen speaks to David Brudenell, Chief Digital Officer at Univer...
6 Apr 201650min
How to Humanise Your Content Marketing, with Chris Marr
Isn’t there enough content out there already? How can business owners find time for social? What does “letting go” of content actually mean? How can we ensure we keep it human online? I speak to Chris...
30 Mars 201641min
How to Become a Listening Brand, with JR Little of Carat
How can brands benefit from becoming listening brands? How do you go about setting up a listening infrastructure? What are some of the typical pitfalls? We speak to JR Little, who is the author of “L...
22 Mars 201632min
How to Spring Forward with a New Brand, feat. Ian Grundy of Adecco Group
We speak to Ian Grundy, Head of Marketing & Communications - Adecco Asia Pacific about launching a new professional staffing brand across the region. We also find out how Adecco Group encourages its l...
17 Mars 201626min
A Guide to Creative Trends in 2016, with Jordan Roland of Shutterstock
Jorgen speaks to Jordan Roland of Shutterstock about what creative trends. With information gathered from millions of searches and downloads, Shutterstock's annual Creative Trends research shows wha...
9 Mars 201638min
How Fashion Brands Use Social Commerce, with Richard Jones of Wayin
We speak to Richard Jones, founder and CEO of EngageSciences (acquired by Wayin) to find out how fashion brands and retailers make use of social media to sell and promote their products. A few of th...
3 Mars 201632min
The Myth of Social Media, with Scott Monty
We speak to Scott Monty, of Scott Monty Strategies, author of the Full Monty newsletter and erstwhile Head of Social Media at Ford Motor Company. We ask Scott the following questions: Is social media...
23 Feb 201635min
How to Turn Employee Stories into Brand Equity, with Lisa Cervanka and Jason Seiden
To learn more about how employee generated stories and content can build employer brand equity, we have had a chat with Lisa Cervanka and Jason Seiden of Brand Amper. Expect this dynamic duo of HR Tec...
16 Feb 201630min
