#154 - How to make time for strategy with Juliette Aiken, CMO at Dotdigital
If you're finding it challenging to manage marketing tasks, teams, and leadership responsibilities, this episode of the FINITE Podcast is for you. In this episode, we delve into the crucial role of st...
2 Sep 202431min
#153 - Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute
In this FINITE Podcast episode, we aim to challenge the prevailing thoughts held by many B2B marketing professionals, backed by research from the renowned Ehrenberg-Bass Institute. We’ll uncross your ...
11 Aug 202432min
#152 - Should B2B marketers fear cookie deprecation? With Nohar Zmora, VP Brand and Strategic Marketing at Kaltura
In this episode of the FINITE Podcast, we dive into a topic that's on everyone's mind: Google's upcoming 'cookie depreciation' happening this January. With the imminent loss of access to third-party G...
29 Juli 202429min
#151 - How to leverage customer data with Jim Turner, SVP of Customer Experience at Exclaimer
In this episode of the FINITE Podcast, learn about the power of customer data. We discuss when to start collecting it, who should own it, and how to use customer data to fuel a B2B growth strategy. O...
8 Juli 202433min
#150 - Reinventing Marketing with Bruno Bertini, CMO at 8x8
Bruno Bertini, CMO at 8x8, shares insights into the marketing reinvention currently happening at 8x8. Learn about the impact of culture in a marketing team, ways to strengthen marketing's influence ...
24 Juni 202425min
#149 - A guide to creativity in B2B marketing with Jamie Buxton, Global Senior Director of Marketing at WEX
We all know creativity doesn’t come in a box. In fact, it famously comes outside the box! Creativity needs to be fostered, cultivated and encouraged within organisations if they want their brand to re...
28 Maj 202425min
#148 - Staying focused on B2B marketing objectives, with Kathryn Thomas, EMEA Marketing Director at Box
We’ve all been there. A ping on Slack from sales, or an email from the board with their new ideas. How much do these opportunities, or distractions, keep your marketing team and your business from foc...
13 Maj 202429min
#147 - B2B Influencer ≠ Thought Leader with James Baldwin, Head of Influence, Asia at Ogilvy
B2B influencer marketing means more than sponsored posts from linkedIn thought leaders. On this FINITE Podcast episode Jodi spoke to James Baldwin, Head of Influence Asia at Ogilvy, to hear his innov...
29 Apr 202429min
