#138 - B2C marketing for B2B Enterprise Audiences with Nathan Rawlins, CMO at Lucid Software
The lines between B2C and B2B are blurring, it's a fact. But the stereotypes of stiff, business-like, suited-up enterprise customers prevail. On this FINITE Podcast episode, our guest, Nathan Rawlins,...
2 Okt 202325min
#137 - Marketing to audiences who hate marketing with Davor Kolenc, Head of Growth at Treblle
As audiences grow increasingly skeptical of brands and tired of seeing ads, how can marketers market to people who hate marketing? This episode goes through Davor Kolenc's experience as Head of Grow...
18 Sep 202322min
#136 - Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase
From Adobe to Staffbase, David Burnand is the expert in SaaS product evolution. On this episode, Jodi and David discuss when a SaaS product is ready to become a platform, if it ever will be, and how...
11 Sep 202330min
#135 - How to prepare for AI in the workplace with Rob McCargow, Technology Impact Leader at PwC
This FINITE Podcast will help you demystify the challenges and uncertainty around AI in the workplace, as Jodi spoke to the incredible Rob McCargow, Technology Impact Leader at PwC. Their conversati...
4 Sep 202323min
#134 - Marketing an AI product with Ben Slater, SVP Marketing at Beamery
This FINITE podcast episode is set to teach you how to successfully amplify and gain high ROI on your AI product or AI integration. Alex was delighted to interview Ben Slater, SVP Marketing at Beame...
28 Aug 202327min
#133 - Building trust with wary B2B audiences with Philipp Blankenagel, VP Marketing and Communications at re:cap
In an increasingly competitive market, and with increasingly skeptical consumers, brand trust could be the make or break in your organisation's success. This episode features Philipp Blankenagel, VP...
21 Aug 202320min
#132 - Marketing strategies in high-pressure environments with Edgar Rouwenhorst, ex CMO at Mollie, iZettle and Superb
This FINITE Podcast episode is for those high-level thinkers - those listeners looking to think top-level about how their marketing organisation responds and engages with pressure, both economic, inte...
7 Aug 202323min
#131 - How marketing should influence product development with Stephanie Steggehuis, Chief of Growth at Compleye
Marketing and product, product and marketing. Two peas in the same pod... ideally! Hear from Stephanie Steggehuis, Chief of Growth at Compleye. Compleye are a budding startup with high growth ambit...
31 Juli 202319min
