Founder's Journal

Founder's Journal

Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.

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3 Strategies for Choosing the Right Co-Founder

3 Strategies for Choosing the Right Co-Founder

Episode 56: Alex Lieberman (@businessbarista) talks about how to pick the right co-founder for your business. Do you really need one? How should the equity be split? How do you know you’ve found the r...

6 Juni 202318min

The Fallacy of Corporate Stability

The Fallacy of Corporate Stability

Episode 55: Alex Lieberman (@businessbarista) talks about the mirage of corporate stability. Something he experienced during his time at Morgan Stanley, which he thought was a dream job. It turns out ...

1 Juni 20239min

I Started Another Business. It Was By Accident.

I Started Another Business. It Was By Accident.

Episode 54: Alex Lieberman (@businessbarista) gives the latest update on his content agency that started with a tweet that resonated with so many founders. As the business is in its infancy, he shares...

30 Maj 202319min

What is Measured Discomfort and Why Founders Need It

What is Measured Discomfort and Why Founders Need It

Episode 53: Alex Lieberman (@businessbarista) talks about being uncomfortable with being comfortable. Yup, that’s right. Sometimes being too comfortable can mean being complacent. Taking risks and ste...

25 Maj 20238min

Building Technology With Infinite Scale

Building Technology With Infinite Scale

Episode 52: Alex Lieberman (@businessbarista) chats with Brett Adcock (@adcock_brett), founder of Vettery, Archer, and Figure. Figure is a cutting edge AI robotics company developing a general purpose...

23 Maj 202352min

“Build An Elite Navy Seals of Business” - Lessons from Airbnb’s Founder

“Build An Elite Navy Seals of Business” - Lessons from Airbnb’s Founder

Episode 51: Alex Lieberman (@businessbarista) shares his 9 lessons from Airbnb CEO Brian Chesky. From its scrappy start to its forced restructuring from the pandemic, these are lessons you can use to ...

18 Maj 202319min

How Founders Should Be Integrating AI To Their Business

How Founders Should Be Integrating AI To Their Business

Episode 50: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are in-studio for the first time ever! They riff on the hottest topic in business today: generative AI. They imagine how it cou...

16 Maj 202353min

Why The Grass Isn’t Always Greener

Why The Grass Isn’t Always Greener

Episode 49: Alex Lieberman (@businessbarista) opens up about his innate need to compare himself to other founders, namely his co-founder at Morning Brew. The lesson here is realizing that the grass is...

11 Maj 20239min

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