Ep #17: Using empathy and storytelling to connect with your audience, with Robert Rose Part 2
TAKE PART IN OUR AUDIENCE SURVEY AND WIN! This week we are excited to release Part 2 of our interview with Robert Rose, a leader in the content marketing space. As well as leading a consultancy firm o...
8 Okt 201824min
Ep #16: Creating a content strategy to impress your boss, with Robert Rose Part 1
TAKE PART IN OUR AUDIENCE SURVEY AND WIN! This week we are excited to share with you Part 1 of our interview with Robert Rose, a founder and guru in the content marketing space. Through the release of...
1 Okt 201827min
Ep #15: Breaking down silos, making room for communication, with Stephanie McCormick
To let your communication strategy flourish, you need to get everyone involved. On this week’s episode, we talk with leading social media specialist Stephanie McCormick from the Australian Catholic Un...
24 Sep 201831min
Ep #14: Strategic communication and gamification, where two worlds collide, with Kerstin Oberprieler
What do you know about ‘gamification’? This week on GovComms we talk with Kerstin Oberprieler, a leading expert in the field, about what it means for the future of government communication and audienc...
17 Sep 201818min
Ep #13: Knowing what your audience wants through effective measurement (MASTERCLASS)
Another episode in our solo masterclass series, this week David takes you through the processes of ‘measurement and evaluation’ within the contentgroup Content Communication Methodology. Though the be...
11 Sep 201836min
Ep #12: Using 'Gen Z' to drive future innovation, with Claire Madden
While today they might just be at school or mastering streaks on Snapchat, one day the youth of today will be the leaders of tomorrow. And unlike the generations before them, 70% of these future profe...
3 Sep 201830min
Ep #11: How to effectively measure the stories you’re telling, with Todd Wheatland
Todd Wheatland is no stranger to the world of content; he’s had leading roles in strategy for agencies such as Isentia, KellyOCG and King Content as well as a variety of boutique operations for over a...
27 Aug 201837min
Ep #10: One woman, managing half a million social media followers, with Jenna Bradwell from the University of Sydney
Supporting an audience of over half a million people is a gigantic task, especially when you have such a diverse crowd following you. For the University of Sydney, this is the exact challenge they fac...
20 Aug 201833min
