131. Your Perception of Fluffy Content Is Sabotaging Sales
In an effort to be more concrete, more valuable and stand out from the “fluffy crap” online, far too many struggling entrepreneurs focus on packing “how to” content into their marketing. It makes sen...
10 Jan 202243min
130. What it Really Means to Niche Down with Jessica Osborn
Can narrowing your focus really create more opportunity? The term “niche” has become common lingo in online marketing, but surprisingly many business owners still resist, thinking, if I get too specif...
3 Jan 20221h 7min
129. 3 Cues That Tell You It’s Time to Level Up
As we round out the year, you’re most likely thinking about next year's goals and ways that you want to grow. I’m this episode I’ll share my take on three specific cues to point to where you might wan...
20 Dec 202145min
128. Bonus Training: How to Get Eyes on Your Business in 2022
As you pause and reflect this time of year (as many of us do), I bet showing up in a more magnetic way is one of those aspirational goals you've set for yourself. And here’s the thing you need to kn...
15 Dec 20211h 3min
127. Braden Drake: Ditch the Jargon and Just Be Yourself
In today’s episode I invited Braden Drake, an attorney and tax pro who helps creative entrepreneurs, his take on making his technical topics engaging (and fun)! In this unscripted conversation about b...
13 Dec 202144min
126. Signature Story Case Study with Jono Petrohilos
What does a “magnetic” signature sound like? You’re about to find out as my guest this week shares his signature story, followed by our conversation where we unpack why it works and how you can design...
6 Dec 20211h 2min
125. Cara Chace: Creating Evergreen Traffic with Pinterest
I use Pinterest to save recipes, holiday decor ideas and design inspiration, so whenever I hear someone preach “you should be using Pinterest for business”, I roll my eyes thinking, “who searches for ...
29 Nov 202152min
124. My Top 3 Scripting Secrets for Authentic and Effective Webinars [Webinar Series Part 3]
In this final episode of our 3 part series all about webinars, I’m addressing the topic of scripting. It can be a powerful way to concisely get your point across, ensure you hit the essential talking...
22 Nov 202128min
