How To Start Up by FF&M

How To Start Up by FF&M

How To Start Up is helping founders decide what to do now, next, or never when starting & scaling a business. I'm your host Juliet Fallowfield, founder of the podcast production & PR consultancy Fallow, Field & Mason & my aim is that each episode focuses on solving one clear, specific problem faced by all startup founders & small business owners. And if you can’t find your answer, DM us!


Episodes cover practical topics including starting a business, scaling a startup, founder mental health & wellbeing, writing a pitch deck, raising investment, hiring & managing teams, PR & marketing, customer acquisition, & navigating the realities of entrepreneurship.


How To Start Up is designed to provide practical startup advice, real-world insights, & reassurance from experienced entrepreneurs, operators, & experts, so founders can make better decisions with confidence.


Subscribe to build your startup knowledge & receive invitations to exclusive events.


Follow us on Instagram: @fallowfieldmason

Guest submissions are welcomed via www.fallowfieldmason.com


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Avsnitt(176)

How to manage a portfolio career, The Women's Chapter, Michelle de Klerk

How to manage a portfolio career, The Women's Chapter, Michelle de Klerk

Today we’re joined by the brilliant Michelle Pughe-Parry de Klerk, founder of The Women’s Chapter, the UK’s first network for women in business to achieve B Corp certification. Michelle’s journey is a...

2 Dec 202538min

How to build a purpose-led brand, Siff Haider, Arrae

How to build a purpose-led brand, Siff Haider, Arrae

In today’s episode, we’re joined by Siff Haider one part of the co-founders due behind Arrae - the wellness brand that’s redefining the supplement space with elegant, effective, natural solutions for ...

18 Nov 202531min

How to manage imposter syndrome as a founder, Ella McKay, FATSO

How to manage imposter syndrome as a founder, Ella McKay, FATSO

In today’s episode, we’re joined by Ella McKay, founder of FATSO, the unapologetically bold, brilliant and beautiful chocolate brand shaking up the confectionery world. Launched in 2022 after being dr...

4 Nov 202529min

How to start in stealth mode, Candace Bertram, Studio88

How to start in stealth mode, Candace Bertram, Studio88

In today’s episode, we’re joined by Candace Bertram, founder of Studio88, a fast-growing Pilates community in Birmingham. After opening her first Reformer Pilates studio in November 2024, she expanded...

21 Okt 202537min

How to start your NPD, Jianne Jamil, DIOME

How to start your NPD, Jianne Jamil, DIOME

In today’s episode, we’re joined by Jianne Jamil, founder of DIOME, a premium supplement brand developing science-backed formulas to support the demands of modern life. Inspired by her mother’s decade...

7 Okt 202540min

How to self-fund your startup, Neada Deters, Lesse

How to self-fund your startup, Neada Deters, Lesse

In today’s episode, we’re joined by Neada Deters, founder of LESSE, a skin care brand redefining beauty through simplicity, efficacy and sustainability. Born in Sydney and now based in New York, Neada...

23 Sep 202534min

How to restart after 30 years of success, Bruce Poon Tip, G Adventures

How to restart after 30 years of success, Bruce Poon Tip, G Adventures

Today, I’m joined by Bruce Poon Tip, founder of G Adventures, the world’s largest small group adventure travel company and a pioneer in community tourism. Bruce started the business 35 years ago with ...

9 Sep 202542min

How to embrace AI in your startup, Richard White, Fathom

How to embrace AI in your startup, Richard White, Fathom

In this episode, we’re joined by Richard White, founder of Fathom, the AI-powered meeting assistant that records, transcribes and summarises your video calls so you can focus on the conversation. Prev...

26 Aug 202542min

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