How To Start Up by FF&M

With the UK fashion sector’s annual revenue estimated to be just under £60 billion, it is a highly competitive sector in which you need a strong brand to differentiate your offering. Given this, I wan...

16 Juli 202435min

With 70% of respondents of a Forbes survey stating they believed personal branding is important, it’s clear that founders need to consider how they promote not just their business, but also themselves...

2 Juli 202429min

Building an engaging brand is one of the most challenging parts of starting a company. This is especially true in competitive sectors where you need to cut through the noise to create connections with...

18 Juni 202438min

Edelman recently reported that ‘81% of consumers need to trust a brand to consider purchasing it’ so it is clear that brands which take time to build impact, education and purpose into their offering ...

4 Juni 202438min

With Protega Global reporting that 77% of UK consumers believe brands should use ‘as little packaging as possible’, it’s important for new brands to research how to reduce their environmental impact. ...

21 Maj 202450min

Defining your target audience is key when building your brand as it’s so important to know who you’re selling your products or services to. In this episode, I hear from Aaron Chatterley, co-founder o...

7 Maj 202440min

With research showing 90% of marketers agree that brand language is vital for business success, your business needs to speak confidently and clearly. Given this, I wanted to learn from an expert on ho...

23 Apr 202435min

We often hear that print newspaper and magazine sales are declining as people switch to digital versions of their favourite titles. However, print still plays an important role in the publishing world...

9 Apr 202434min