How to create strong packaging for your brand, Randi Christiansen, CEO & Co-Founder Néccessaire
With Protega Global reporting that 77% of UK consumers believe brands should use ‘as little packaging as possible’, it’s important for new brands to research how to reduce their environmental impact. ...
21 Maj 202450min
How to define your brand's audience, Aaron Chatterley, Co-Founder of indu & Feelunique
Defining your target audience is key when building your brand as it’s so important to know who you’re selling your products or services to. In this episode, I hear from Aaron Chatterley, co-founder o...
7 Maj 202440min
How to establish your brand's voice: Millie Kendall OBE, The British Beauty Council
With research showing 90% of marketers agree that brand language is vital for business success, your business needs to speak confidently and clearly. Given this, I wanted to learn from an expert on ho...
23 Apr 202435min
How to build a print brand in a digital world with Lucy Cleland, Co-Founder & Editorial Director of Country & Town House
We often hear that print newspaper and magazine sales are declining as people switch to digital versions of their favourite titles. However, print still plays an important role in the publishing world...
9 Apr 202434min
How to define your mission, vision & purpose with Julian Parmiter, Co-Founder of Create Academy
As defining your mission, vision and purpose statements is an important step when building a comprehensive brand for your business I was keen to speak to someone who has not only done this successfull...
26 Mars 202439min
How to build your brand organically through social with Estée Lalonde, CEO & Founder of MIRROR WATER
With Statista reporting there are 35 million Instagram users in the UK, social media platforms are a powerful tool to build brand awareness and convert followers into loyal customers. Given this seas...
12 Mars 202437min
How to create your brand story with Tom Marchant, Co-Founder of Black Tomato
Creating a brand story is a central part of building your overall brand identity. It’s crucial that your brand story is coherent and resonates with your audience to attract loyal customers. In this e...
27 Feb 202437min
How to exit, with Sherbet Founder Asher Moses
Once you’ve secured investment and used it to build and scale a profitable business, the time might be right to exit. However, when is the right time to sell? In this episode, I speak with Asher Mose...
13 Feb 202428min
