How To Start Up by FF&M

How To Start Up by FF&M

How To Start Up is helping founders decide what to do now, next, or never when starting & scaling a business. I'm your host Juliet Fallowfield, founder of the podcast production & PR consultancy Fallow, Field & Mason & my aim is that each episode focuses on solving one clear, specific problem faced by all startup founders & small business owners. And if you can’t find your answer, DM us!


Episodes cover practical topics including starting a business, scaling a startup, founder mental health & wellbeing, writing a pitch deck, raising investment, hiring & managing teams, PR & marketing, customer acquisition, & navigating the realities of entrepreneurship.


How To Start Up is designed to provide practical startup advice, real-world insights, & reassurance from experienced entrepreneurs, operators, & experts, so founders can make better decisions with confidence.


Subscribe to build your startup knowledge & receive invitations to exclusive events.


Follow us on Instagram: @fallowfieldmason

Guest submissions are welcomed via www.fallowfieldmason.com


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Avsnitt(171)

How to pitch to a VC with Steve Tidball, founder of Vollebak

How to pitch to a VC with Steve Tidball, founder of Vollebak

It has been reported that the value of UK venture capital deals in quarters one to three of 2023 fell by 43.1% year-on-year while the number fell by 25.9% in the same period. However, VC deals are sti...

5 Dec 202333min

How to set up a investor data room with Laura Fullerton, Founder of Monk

How to set up a investor data room with Laura Fullerton, Founder of Monk

When raising investment, it’s important to present prospective investors with your financial information as clearly as possible. This is where a data room comes into play. In this episode, I speak to...

21 Nov 202330min

How to write a pitch deck for investors with Venetia Archer, Founder of Ruuby

How to write a pitch deck for investors with Venetia Archer, Founder of Ruuby

According to Seedrs, investors spend an average of 3 minutes and 44 seconds reviewing a pitch deck so clearly, it’s crucial to create one that is sufficiently brief yet still conveys your business pro...

7 Nov 202325min

How to ask your investors for advice & support with Michael Tobin OBE

How to ask your investors for advice & support with Michael Tobin OBE

Although securing cash is the key objective when raising investment, money isn’t the only thing to consider. Many investors can offer vital support and advice too. Michael Tobin OBE is a serial found...

24 Okt 202334min

How to get your finances ready for investors with Daisy Knatchbull, Founder of The Deck

How to get your finances ready for investors with Daisy Knatchbull, Founder of The Deck

Having decided to raise investment for your business, it’s important to prepare your financials so that prospective investors can assess the inner workings of your company. Given everyone can find bus...

10 Okt 202342min

How to value your business with Ed Lee, Co-Founder of Bowbridge

How to value your business with Ed Lee, Co-Founder of Bowbridge

Valuing your business is one of the most important yet challenging aspects of raising investment. It’s important to be realistic while also not underselling your proposition. In this episode, I hear ...

26 Sep 202335min

How to know when is the right time to seek investment with Jo Fairley, co-founder of Green & Blacks

How to know when is the right time to seek investment with Jo Fairley, co-founder of Green & Blacks

One of the most challenging aspects is knowing when the right time is to seek investment for your company. If too early your business may not be ready, however, if too late you may slow down its growt...

12 Sep 202339min

How to meet investors with Francesca Smith, Founder of Frankie's

How to meet investors with Francesca Smith, Founder of Frankie's

Approaching and meeting investors can be one of the most daunting aspects when growing a company. From knowing where to find the right ones to crafting your elevator pitch, there is a lot to consider....

29 Aug 202335min

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