Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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Avsnitt(500)

Blogcast: Overcoming FUD: How to Reduce Fear, Uncertainty, and Doubt in Pricing

Blogcast: Overcoming FUD: How to Reduce Fear, Uncertainty, and Doubt in Pricing

This is an Impact Pricing Blog published on January 27, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/overcoming-fud-how-to-re...

28 Mars 20253min

Change Management: Your Secret Weapon in Value-Based Pricing with Paolo De Angeli

Change Management: Your Secret Weapon in Value-Based Pricing with Paolo De Angeli

Paolo De Angeli is currently leading the Customer Experience and Customer Value Management teams at Borealis AG. He has a strong background and passion for Customer Value, from Value Creation to Value...

24 Mars 202532min

Blogcast: Sam Altman Was Right!

Blogcast: Sam Altman Was Right!

This is an Impact Pricing Blog published on January 20, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/sam-altman-was-right/ If ...

21 Mars 20252min

Cracking the Cold Outreach Code: Your Winning Formula for Value-Based Pricing Success with Mark Herring

Cracking the Cold Outreach Code: Your Winning Formula for Value-Based Pricing Success with Mark Herring

Mark Herring is a passionate marketing leader with strong technical roots and deep knowledge of how to market cloud and enterprise software to open-source developers and DevOps audiences. He is the Ch...

17 Mars 202528min

Blogcast: The Last Mile of Pricing

Blogcast: The Last Mile of Pricing

This is an Impact Pricing Blog published on January 13, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-last-mile-of-pricing/...

14 Mars 20252min

How Bundled Solutions, AI, and the Art of Pricing in B2B Drive Sales and Profitability with Dan Foster

How Bundled Solutions, AI, and the Art of Pricing in B2B Drive Sales and Profitability with Dan Foster

Dan Foster is a Chief Operating/Revenue Officer, who built and transformed profitable businesses across technology and telecom start-ups as well as industry powerhouses. Companies turn to him to reviv...

10 Mars 202527min

Blogcast: Understanding Context: 4 Key Factors That Influence Customer Willingness to Pay

Blogcast: Understanding Context: 4 Key Factors That Influence Customer Willingness to Pay

This is an Impact Pricing Blog published on January 6, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/understanding-context-4-k...

7 Mars 20253min

How to Stop Undervaluing Your Product—And Start Getting Paid What It's Worth with Rich Mironov

How to Stop Undervaluing Your Product—And Start Getting Paid What It's Worth with Rich Mironov

Rich Mironov provides product management leadership and coaching to large and small tech companies, with more than 150 clients since 2001. His focus includes: Coaching VPs of Product and CPOs, Organiz...

3 Mars 202530min

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