Blogcast: The Fluid Nature of Willingness to Pay: How Context Shapes Your Pricing Strategy
This is an Impact Pricing Blog published on November 4, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-fluid-nature-of-will...
10 Jan 20254min
Pricing Transformation: Insights on Software, Segmentation, and Change Leadership with Stephan Liozu
Stephan Liozu is a business executive with deep knowledge in pricing strategy, value-based pricing, monetization, and transformations. He speaks the language of sales, pricing, finance, and the C-suit...
6 Jan 202523min
Exploring the Future of AI: Prompt Management and Generative Thinking with Steven Forth
Steven Forth is Ibbaka's Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. In this episode, Steven discusses how AI, particularly transformer models, is revolutionizing busine...
30 Dec 202430min
Blogcast: Context Driven Pricing: The Ultimate Pricing Strategy
This is an Impact Pricing Blog published on October 24, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/context-driven-pricing-t...
27 Dec 20244min
Balancing Academic Insights and Real-World Pricing Strategies with Russ Winer
Russ Winer is a William H. Joyce Professor of Marketing, Stern School of Business, New York University. His specialties include pricing, new technologies, consumer choice models, and advertising. In t...
23 Dec 202430min
Blogcast: Profit vs. Market Share: Which Should Your Business Prioritize?
This is an Impact Pricing Blog published on October 17, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/profit-vs-market-share-w...
20 Dec 20243min
Mastering Value-Based Selling: Five Steps to Winning and Retaining Customers with Mike Wilkinson
Mike Wilkinson is referred to as The Value Sales Expert whose focus is on value and value selling. In this episode, Mike shares what is involved in a successful value-based selling to enable tailored...
16 Dec 202431min
Blogcast: What Every Team Should Learn from Pricing Experts: Focus on Value
This is an Impact Pricing Blog published on October 10, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/what-every-team-should-l...
13 Dec 20243min
