Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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Avsnitt(500)

Raised Prices 5X, Lost 40% of His Clients... and Made More Money with Robin Waite

Raised Prices 5X, Lost 40% of His Clients... and Made More Money with Robin Waite

Robin Waite is the founder of Fearless Business and author of Fearless Pricing, helping coaches, consultants, and freelancers stop selling time and start charging for results. In this episode, Robin s...

29 Juni 27min

Buyer Insight: Your Wins Are Lying To You

Buyer Insight: Your Wins Are Lying To You

This is an Impact Pricing Blog published on April 13, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/your-wins-are-lying-to-you/...

26 Juni 4min

How to Price When AI Becomes Your Buyer with Steven Forth

How to Price When AI Becomes Your Buyer with Steven Forth

Steven Forth is the founder of Value Intelligence (ValueIQ) and a longtime leader in value-based pricing. He is also a co-creator of The Value Project, an open-source initiative focused on creating st...

22 Juni 27min

Buyer Insight: Willingness to Pay Isn't About Your Product

Buyer Insight: Willingness to Pay Isn't About Your Product

This is an Impact Pricing Blog published on April 6, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/willingness-to-pay-isnt-abo...

19 Juni 3min

Why Pricing Might Be the Best Path to CEO You've Never Considered with Ryan Walter

Why Pricing Might Be the Best Path to CEO You've Never Considered with Ryan Walter

What if the pricing function isn't just a specialty discipline—but one of the best training grounds for future CEOs? Ryan Walter, Partner at Jennings Executive Search and author of The Pricing Talent ...

15 Juni 25min

Buyer Insight: Why More Features Make It Harder to Buy

Buyer Insight: Why More Features Make It Harder to Buy

This is an Impact Pricing Blog published on March 30, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/why-more-features-make-it-...

12 Juni 3min

The Pricing Sprint: Why Human Behavior Still Wins In the Age of AI with Jenny Millar & Ann Padley

The Pricing Sprint: Why Human Behavior Still Wins In the Age of AI with Jenny Millar & Ann Padley

Jenny Millar is the CEO and Founder of Untapped Pricing, and Ann Padley is a Senior Strategy Consultant at Untapped Pricing. Together, they are the co-authors of The Pricing Sprint, a practical framew...

8 Juni 30min

Buyer Insight: Will AI Shrink Our Teams or Expand Our Ambitions?

Buyer Insight: Will AI Shrink Our Teams or Expand Our Ambitions?

This is an Impact Pricing Blog published on March 23, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/will-ai-shrink-our-teams-o...

5 Juni 4min

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