Why the Same Product Shouldn't Have One Price (And What to Do Instead) with Bobby Moesta
Bobby Moesta is the President & CEO of The Re-Wired Group, where he helps companies understand why customers buy.He is the co-creator of Jobs to Be Done alongside Clayton Christensen, and has spent de...
4 Maj 30min
Buyer Insight: Credits Are Both Billing and Currency and That's the Problem
This is an Impact Pricing Blog published on February 16, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/credits-are-both-billin...
1 Maj 4min
How to Change Prices and Predict Them Without Guessing with Felix Hoffmann
Felix Hoffmann is the co-founder of 7Learnings, where he helps companies move from intuition-based pricing to predictive, data-driven pricing systems. He previously led pricing optimization at Zalando...
27 Apr 29min
Buyer Insight: Pricing Theory vs. Buying Reality: Why Usage-Based Pricing Still Wins in Enterprise AI
This is an Impact Pricing Blog published on February 9, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-theory-vs-buying...
24 Apr 3min
"How Would You Like to Pay?" Rethinking Pricing Strategy with Mark Walker
Mark Walker, CEO at Nue.io, helps companies design pricing models that align with how customers actually experience value—across usage, subscriptions, and hybrid approaches. In this episode, he joins ...
20 Apr 31min
Buyer Insight: The Three Value Disciplines: Why Price Takes the Blame When Buying Gets Hard
This is an Impact Pricing Blog published on February 2, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-three-value-discipli...
17 Apr 5min
Gap Selling: Why Price Depends on the Problem You Solve with Keenan
Keenan is the founder and CEO of A Sales Growth Company, where he helps organizations move beyond product-driven selling and into problem-centric sales strategies. He's also the author of Gap Selling,...
13 Apr 29min
Buyer Insight: Free AI Is a Strategy, Not a Pricing Model
This is an Impact Pricing Blog published on January 26, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/free-ai-is-a-strategy-no...
10 Apr 3min
