Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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Beyond the Label: Understanding Wine Pricing and Consumer Taste with Tim Hanni

Beyond the Label: Understanding Wine Pricing and Consumer Taste with Tim Hanni

Tim Hanni is a trailblazer in the wine industry, renowned for his groundbreaking work in wine education, sensory sciences, and his mission to demystify wine for all. With the prestigious title of Mast...

16 Sep 202430min

Blogcast: High Prices and Lost Deals

Blogcast: High Prices and Lost Deals

This is an Impact Pricing Blog published on July 11, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/high-prices-and-lost-deals/ ...

13 Sep 20243min

Get Your Business Exit Ready While Maximizing Its Value with Christine Nicholson

Get Your Business Exit Ready While Maximizing Its Value with Christine Nicholson

Christine Nicholson has a 25-year experience of running companies in multiple sectors. She started, built, and exited multiple successful businesses. She took a business from £0-£4.5m turnover in 15 m...

9 Sep 202430min

Listening to Your Market: The Key to Effective Pricing with Patrick Taylor

Listening to Your Market: The Key to Effective Pricing with Patrick Taylor

Patrick Taylor is a global business improvement expert with over 30 years of delivered value leveraging experience across all domains of pricing and margin improvement as well as commercial and financ...

2 Sep 202431min

Mastering the Nine Boxes: A Strategic Approach to Pricing with David Brown

Mastering the Nine Boxes: A Strategic Approach to Pricing with David Brown

David Brown is the author of "Banned Business Books, Volume 1, Pricing," a fictional account that narrates how a marketer and a pricing guru stand up and optimize the pricing function in a company. In...

26 Aug 202426min

Blogcast: Understanding Fencing: Google's Strategy to Maintain Regional Pricing for YouTube Premium

Blogcast: Understanding Fencing: Google's Strategy to Maintain Regional Pricing for YouTube Premium

This is an Impact Pricing Blog published on July 4, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/understanding-fencing-google...

23 Aug 20243min

How Behavioral Economics Influence Consumer Decisions Effectively with Kristen Berman

How Behavioral Economics Influence Consumer Decisions Effectively with Kristen Berman

Kristen Berman co-founded Irrational Labs, a behavioral product design company, with Dan Ariely in 2013. Irrational Labs helps companies and nonprofits understand and leverage behavioral economics to ...

19 Aug 202432min

Blogcast: How to Charge Different Customers Based on Value Received

Blogcast: How to Charge Different Customers Based on Value Received

This is an Impact Pricing Blog published on June 27, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/how-to-charge-different-cus...

16 Aug 20243min

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