Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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Elevating Pricing: Shifting the Focus from Numbers to Value with Claire Wang

Elevating Pricing: Shifting the Focus from Numbers to Value with Claire Wang

Claire Wang helps startup founders and solopreneurs pick a pricing model that ensures their long-term success. In this episode, Claire shares her journey of transitioning into her own consulting pract...

7 Okt 202429min

Blogcast: Southwest Airlines' New Seating Strategy: A Billion-Dollar Decision?

Blogcast: Southwest Airlines' New Seating Strategy: A Billion-Dollar Decision?

This is an Impact Pricing Blog published on August 1, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/southwest-airlines-new-sea...

4 Okt 20242min

Unlocking Revenue: The Role of Empathy and Trust in Pricing with Nathan Yeung

Unlocking Revenue: The Role of Empathy and Trust in Pricing with Nathan Yeung

With over six years of experience as a leader in marketing operations, Nathan Yeung helps mid-market businesses build, enhance, or support their marketing functions and drive value creation. As the Vi...

30 Sep 202428min

Blogcast: Stop Pre-Discounting

Blogcast: Stop Pre-Discounting

This is an Impact Pricing Blog published on July 25, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/stop-pre-discounting/ If you...

27 Sep 20243min

How Effective Writing Shapes Pricing Strategy with Frank Luby

How Effective Writing Shapes Pricing Strategy with Frank Luby

Frank Luby is a writing partner and editor for business books, articles, and corporate communication and co-founder and CEO at Present Tense LLC. In this episode, Frank emphasizes the importance of cl...

23 Sep 202430min

Blogcast: The 5 Ws of Pricing

Blogcast: The 5 Ws of Pricing

This is an Impact Pricing Blog published on July 18, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-5-ws-of-pricing/ If you ...

20 Sep 20243min

Beyond the Label: Understanding Wine Pricing and Consumer Taste with Tim Hanni

Beyond the Label: Understanding Wine Pricing and Consumer Taste with Tim Hanni

Tim Hanni is a trailblazer in the wine industry, renowned for his groundbreaking work in wine education, sensory sciences, and his mission to demystify wine for all. With the prestigious title of Mast...

16 Sep 202430min

Blogcast: High Prices and Lost Deals

Blogcast: High Prices and Lost Deals

This is an Impact Pricing Blog published on July 11, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/high-prices-and-lost-deals/ ...

13 Sep 20243min

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