Pricing for the Planet: Leveraging Sustainability as a Competitive Advantage with Fabien Cros
With 10+ years in strategic data-marketing, digital, AI and management consulting across sectors like automotive, travel, pharma, and BPO, Fabien Cros has been recognized for his knack to develop and ...
15 Juli 202431min
Blogcast: How Value-Based Selling & Marketing Work Together to Drive Increased Profitability
This is an Impact Pricing Blog published on May 23, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/how-value-based-selling-mark...
12 Juli 202412min
Insights into Value-Based Pricing Strategies for B2B with Tom Nagle
Dr. Thomas (Tom) Nagle founded the Strategic Pricing Group (now part of Monitor Deloitte) in 1987 soon after publication of the first edition of The Strategy and Tactics of Pricing. For more than thre...
8 Juli 202427min
Blogcast: ROI Calculators: Busting Myths and Building Trust in B2B Sales
This is an Impact Pricing Blog published on May 16, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/roi-calculators-busting-myth...
5 Juli 20243min
Practical Methods for Competitive Intelligence in Pricing with Jason Covitz
Jason Covitz, the Vice President of Commercial Finance at Covetrus, possesses a wide range of expertise including CFO, Business Growth, Value-Based Pricing, Sales Effectiveness, and Product Management...
1 Juli 202425min
Blogcast: Simplifying Segmentation for Enhanced Profitability
This is an Impact Pricing Blog published on May 8, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/simplifying-segmentation-for-...
28 Juni 20244min
The Role of Leadership in Shaping Pricing Strategies with Adrienne Gordon
With over 25 years of experience in pricing strategy, analytics, and customer relationship management, Adrienne Gordon is passionate about empowering businesses to leverage pricing as a long-term stra...
24 Juni 202426min
Blogcast: Reduce the Risk of Raising Prices
This is an Impact Pricing Blog published on May 2, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/reduce-the-risk-of-raising-pr...
21 Juni 20242min
